Hoogenraad & Haak

Advertising, Intellectual Property

Partner

Daniël Haije is a seasoned litigator and trusted advisor in the field of advertising, marketing and e-commerce, offering clients strategic counsel on the full spectrum of legal issues impacting these industries. He has a proven track record of successfully representing clients in complex disputes before both civil courts and self-regulatory bodies, particularly in cases involving advertising campaigns, intellectual property disputes, and regulatory compliance challenges.

Operating from Amsterdam's vibrant creative hub, Daniël works with some of the world’s most innovative ad agencies and high-profile brands across diverse industries, including FMCG, food & beverages, online retail, entertainment, aviation, fashion, technology, and charity. He is particularly adept at protecting and enforcing intellectual property rights such as trademarks and copyrights, ensuring that his clients' creative assets remain secure and their reputations untarnished. Daniël’s litigation capabilities, combined with his industry-specific expertise, make him a formidable ally for brands and agencies navigating the legal complexities of today’s fast-paced advertising and e-commerce landscape.

Daniel teaches advertising law to lawyers at the “Martens Academie” post-graduate intellectual property program. He also teaches portrait law (right of publicity) at VU University Amsterdam.

Dutch, English

Daniël chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.

University of Groningen, the Netherlands

Daniel is an avid guitar player and a reasonably skilled DJ. He is the proud father of two wonderful daughters.