Hoogenraad & Haak is sought-after for its ‘deep expertise' in advertising, media, and IP matters. The practice excels in enforcing IP rights, managing product design and branding issues, and resolving high-stakes disputes. The practice is led by the ’dynamic’ and ‘pragmatic’ Maarten Haak. Haak stands out in trademark, copyright, design, and unfair competition litigation, acting for clients in the retail and food sectors. Daniël Haije and Mathijs Peijnenburg are also central to the team.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- ‘Deep expertise in advertising, media, intellectual property, and related fields.'
- ‘Maarten Haak is my go-to, and I work frequently and closely with him.'
- ‘Hoogenraad & Haak is an absolute specialist in IP. They truly understand the industry, especially the crossovers among media, personalities/celebrities, and advertising. Their knowledge is state-of-the-art.’
- ‘Daniël Haije stands out for sharp analysis, calm and effective communication, and exceptionally strong writing style—submissions are clear, concise and persuasive.’
- ‘Hoogenraad & Haak combines boutique focus with big-firm quality: partner-led, fast-moving and practical.’
- 'Maarten Haak is a dynamic, pragmatic lawyer with great expertise in litigation, while Mathijs Peijnenburg is an experienced IP lawyer, very attentive, enthusiastic, accessible and hands-on.'
Key clients
- Lidl
- Heineken
- Ahold Delhaize (Albert Heijn, Etos)
- L’Oréal
- Samsung
- FrieslandCampina
- Fruugo
- Expert
- Suitsupply
- MullenLowe
- Funda
- Publicis
Work highlights
Represented Holie Foods in summary proceedings against Lotus Bakeries on Holie Foods’ “Holie’s Sugar-Score” comparative advertising campaign.
Representing Lidl in proceedings on the merits against Birkenstock regarding the product design of sandals.
Representing Fruugo in appeal proceedings after winning the first instance of proceedings on the merits in a landmark case regarding platform liability against Audi and Volkswagen.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Maarten Haak
Other key lawyers
Daniël Haije; Mathijs Peijnenburg