Hoogenraad & Haak

Advertising

Associate

Lisa is a senior associate with broad experience in intellectual property, advertising, privacy, and media law. She advises both national and international clients on strategic and day-to-day legal issues, with particular focus on generative AI in advertising, e-commerce transparency, and price and discount communications.

Lisa graduated from Utrecht University in 2017 with a master’s degree in liability law, concentrating on IP, advertising, and privacy law — areas she was drawn to from the start of her legal career. During her studies, she co-founded the European Law Students’ Association (ELSA) Utrecht and was actively involved with the Molengraaff Dispuut and the Utrecht legal advice center.

She was admitted to the bar in 2018 and spent several years practicing at a leading Dutch law firm in Amsterdam and a boutique firm in Utrecht, where she advised a wide range of clients in the tech, media, and creative sectors. Lisa successfully completed both the vocational training for advocates and the Law Firm School, further deepening her legal expertise and practical skills.

Since joining Hoogenraad & Haak in 2022, Lisa has become a key member of the firm’s advertising team. Clients appreciate her sharp legal insight, clear communication style, and practical solutions tailored to fast-moving digital and commercial environments.

Dutch, English

Netherlands Advertising Law Association (VvRr)

University of Utrecht

Outside of work, Lisa enjoys traveling and expressing her creativity through portrait drawing.