Mr Avi Ordo > S. Horowitz & Co > Tel Aviv, Israel > Lawyer Profile

S. Horowitz & Co
TEL AVIV 65202
Avi Ordo photo

Work Department

Arbitration Anti counterfeiting and brand enforcement Commercial litigation Copyrights and related rights DesignsDispute resolution Geographical indications/Appellations of origin Global disputes Homeland Security and Defence Sector Insurance disputes Intellectual property Intellectual property disputes Media and Entertainment Media and entertainment disputes Medical devicesPatents Pharmaceuticals and biotech Product Liability & Tort Service inventions and inventorship disputes Technology transfer Telecommunications TrademarksTrade secrets and confidential information  E-commerceEntertainment and media Gambling and gaming Government and defence Insurance Telecommunications




Identified as ‘second to none‘ by his international clients (The Legal 500), and described as “extremely experienced and smart” (European Legal 500) as well as “a brilliant attorney with vast experience in many areas of law” (IAM 300 Strategy), Avi Ordo is widely recognized for the strength, depth and range of his practice, which is unparalleled for its level of expertise, service and diversity. Avi’s roster of clients includes numerous leading multinational corporations and entities (including S&P 500, Global 500 and other publically listed companies) from an array of industries (including pharmaceuticals, health, insurance, government and defence, entertainment and media, aviation and transportation, telecommunications, medical devices and hi-tech), as well as foreign governmental agencies.

Avi’s practice focuses on handling, among others, complex and cross-border technology-related matters and conflicts, particularly in the following areas of law: intellectual property, product liability and torts, professional negligence, contracts, insurance coverage, product recall and private international law.

During more than 27 years of practicing law, Avi has successfully appeared before all levels of Israeli courts and tribunals and has represented clients in many precedent-setting and high-profile cases and disputes. Avi has also represented clients in numerous local and international arbitration and mediation proceedings (including before JAMS, WIPO and ICC). In addition, Avi has developed a stellar reputation for acting and serving as lead counsel in major and multi-jurisdictional disputes involving the litigation of rights in parallel proceedings in different jurisdictions.

In the IP and IT arena, Avi is regarded as “a unique master in IP law (The Legal 500). Avi provides strategic legal counsel and advice designed to assist international and domestic rights holders from an array of industries in the ownership, use, enforcement, protection, freedom to operate, registration and commercialisation of their valuable intellectual property in today’s rapidly changing markets. Avi is a specialist in all areas of IP law, including patents, trademarks, trade secrets, copyrights and designs. He also heads the firm’s Trademarks and Designs Prosecution Department.

Avi has been consistently ranked by prominent international legal directories – including ChambersThe Legal 500IAM Strategy 300, IAM Patent 1000, IP StarsWTR 1000Who’s Who Legal (Patents and Trademarks) and the International Law Office’s Client Choice award – as one of Israel’s leading IP lawyers.

These publications describe him as: a “top litigator”, “extremely bright, thorough, resourceful and commercial … plus, his cross-examination skills are simply second to none. On a scale of one to five stars, he must get six”, “able to foresee the next steps quite brilliantly in each case”, “a true standalone lawyer in the Israeli market and an absolute pleasure to work with”. They conclude by noting: “If you want to win a case, you better have Avi at your side; “you won’t find a better strategist for winning a patent case and accomplishing your commercial objectives”; and that “quite simply, [Avi is] the first trademark practitioner in the country to spring to mind for many of his peers”.

In the product liability, professional negligence, insurance coverage and product recall arenas, Avi has also gained extensive experience in handling (mostly for defendants) complex and high profile matters and claims (including class actions), with potential damages amounting in billions of dollars. As in the field of IP, in these areas Avi has also collaborated with and guided many professional experts (including in complicated technical and scientific fields).

Avi has advised most of the leading international insurance companies on risk management and defending claims on behalf of their respective beneficiaries, as well as disputed coverage claims. He also advises and represents leading international manufacturers and entities across a considerable range of industries. Avi has been involved in product liability cases covering all kinds of damages, bodily or property-related, and a large number of causes of damage, such as fire or failure in design, planning, assembly or installation. Avi has also dealt with numerous product recall cases.

The Legal 500 describes Avi’s teams as a “top-class group of litigation specialists’ [which] represents major international and domestic insurance companies in corporate and commercial disputes, major class actions, subrogation claims and claims relating to professional negligence, medical negligence and personal injury”, and has also called Avi a “significant figure” in the insurance legal market. Chambers Global quoted his clients saying that he “considers arguments in depth and makes prudent judgments under pressure”. Avi was also awarded the lucrative International Law Office’s Client Choice award for litigation in Israel, while quoting his clients describing him as “a true standalone lawyer in the Israeli market and an absolute pleasure to work with”, as well as an attorney who “uniquely combines intelligence, thoroughness, a strong work ethic and the ability to translate the heavy local legal lingo into commercial sense, and his work product is consistently outstanding”. In addition, Avi was chosen by Corporate INTL magazine as Israel’s “Product Liability Lawyer of the Year”.

Avi’s contract law experience includes dealing with both contentious and non-contentious matters, such as advising on franchise law issues, as well as representing national and international entities in all kinds of contractual disputes, including with respect to the payment of royalties/licence fees, ownership of intellectual property, and enforcement and termination of distribution, agency and representation agreements.

In the private international law arena Avi has successfully dealt with conflicts regarding the scope of jurisdiction of Israeli courts, challenging the validity of service of court pleadings outside of the Israeli jurisdiction and choice of law clauses. His vast reputation in this field led him to serve as an expert in Israeli law before the High Court of Justice of England and Wales.


English Hebrew


Avi has been a member of the following national and international professional organizations:

  • International Association for the Protection of Intellectual Property (AIPPI) (member of Standing Committees on Standards and Patents and Trademarks, and board member of the Israeli Chapter).
  • ICC
  • DRI (Defence Bar)
  • IP Committee of the Israel Bar Association (former Joint Chairman of the Tel Aviv District IP Committee)


Tel Aviv University in collaboration with Boalt Hall School of Law, University of California, Berkeley, LLM, Commercial Law – summa cum laude, (2004-2005)Tel Aviv University, LL.B. cum laude, (1988-1992)Tel Aviv University, BA, Economics, (1988-1991)

Lawyer Rankings

Israel > Insurance

(Leading individuals)

Avi OrdoS. Horowitz & Co

S. Horowitz & Co’s signature dispute resolution offering underpins its insurance work, with the group routinely engaged by insurers and insured entities to advise on major, high-value coverage disputes and subrogation claims. The team also handles non-contentious mandates, including regulatory matters and insurance-related M&A and restructurings. The multidisciplinary practice is co-led by 30-year litigation veteran Avi Ordo, who has strong expertise in contentious insurance, including class actions; seasoned dispute resolution chair Alex Hertman; and Ehud Arzi, who is highly regarded for his experience in financial services-related disputes, and insurance. The group also draws on Moran Katz, whose focus spans IP, insurance and regulatory litigation.

Israel > Intellectual property > Intellectual property: disputes

(Leading individuals)

Avi OrdoS. Horowitz & Co

S. Horowitz & Co has an impressive client base active across the pharmaceutical, defence, high-tech and entertainment industries, where the team regularly handles complex patent, trademark and copyright litigation. Department head Tal Band‘s broad practice spans patent, trade secret, trademark and copyright litigation, while Ran Vogel is a go-to choice for a range of Fortune 500 companies and research-based pharmaceutical companies. Avi Ordo notably focuses on IP and technology-related dispute resolution, and Noam Blei concentrates his capabilities on patent and design disputes. Other key contacts include Dovev Apel and Moran Katz.

Israel > Intellectual property > Intellectual property: filing/prosecution

(Leading individuals: Intellectual property: filing and prosecution: trade marks and copyrights)

Avi OrdoS. Horowitz & Co

S. Horowitz & Co‘s IP team displays significant expertise in the prosecution and protection of trademarks and designs, where it manages the portfolios and handles the filing of trademark applications on behalf of a litany of domestic and international clients from the pharmaceuticals, biotechnology and telecoms sectors. Names to note include Dovev Apel, trademarks prosecution specialist Avi Ordo and litigation expert Tal Band.

Israel > Dispute resolution > Dispute resolution: local litigation and arbitration

A destination practice for dispute resolution, S. Horowitz & Co stands out for the breadth of its offering, with the ability to draw on specialists in commercial litigation, construction disputes, administrative law cases, energy matters, IP litigation and arbitration, among other areas. Names to note include high-profile joint practice heads Alex Hertman, who ‘stands out for his impeccable reputation’, and Yehoshua Horesh, who ‘may be the top litigator in Israel’. Other recommended practitioners are Ehud Arzi, who enjoys particularly strong relationships with banks and financial services companies; Eliya Zunz Koller, who specialises in administrative law cases; Benjamin Sheffer, who is highly regarded for contentious infrastructure matters; IP litigator Avi Ordo; and Noam Zamir, who possesses a ‘brilliant legal mind’.