Ms Moran Katz > S. Horowitz & Co > Tel Aviv, Israel > Lawyer Profile

S. Horowitz & Co
TEL AVIV 65202
Moran Katz photo

Work Department




Moran is a highly experienced lawyer whose varied practice encompasses handling, among others, complex and cross-border technology-related matters and conflicts, particularly in the fields of IP, product liability and torts, product recall, insurance coverage, professional negligence, contracts, regulation of pharmaceuticals, medical devices, food, cosmetics and other products, clinical trials and gambling law.

Intellectual Property

In the field of IP, Moran advises on a wide spectrum of matters, both contentious and non-contentious, including the creation, ownership, use, freedom to operate, registration, commercial exploitation, counterfeiting and brand management, protection and enforcement of trademarks, copyright, patents, designs and trade secrets.

Moran’s work and capabilities in the field of IP have been recognized by leading directories, such as The Legal 500, who recognized Moran as a “key figure… who is most active in IP enforcement” and WTR 1000, which listed Moran on three different WTR1000 2020 individual tables describing her as “A broad expert with a specific talent for regulatory matters, she is ‘always available, knowledgeable, devoted and experienced – a fast thinker and a great litigator’. ‘Sharp-minded and creative, she also has a strong commercial sense’”, and “Katz is extremely intelligent, knowledgeable, professional, responsive and creative. While she scrutinises the details closely, she never loses sight of the bigger picture.”

Product Liability, Torts and Insurance

Moran is also an expert on product liability, torts and insurance law, defending, in court, complex and high profile product liability claims (including class actions), advising leading international insurance companies on risk management and defending claims on behalf of their respective insureds, as well as disputed coverage claims.

Product liability cases in which Moran has been involved have covered all kinds of damages, bodily to property, and a large number of causes of damages, such as fire or failure in design, planning, assembly or installation, participation in clinical trials and more. She advises and represents leading international manufacturers and distributors across a considerable range of industries, including pharmaceutical, medical devices, food, cosmetics, aviation and transportation, industrial products, consumer products and other high and low tech applications.

Moran also advises manufacturers across a considerable range of industries throughout the stringent regulatory product recall processes and represents them before the relevant local authorities, where required.

Moran is highly experienced in collaborating with and guiding professional experts, including on complicated technical, technological and scientific fields.

Moran has also been involved in the drafting of various contracts, the subject matter of which concern, inter alia, product liability-related contractual issues.

Moran’s expertise in product liability has been recognized by The Legal 500, where she was ranked “particularly recommended”.


On the regulatory side of her practice, Moran advises and represents companies in the pharmaceutical, medical device, food and cosmetics sectors on the full range of regulatory aspects spanning from the mandatory requirements applicable to clinical trials to the registration of their products with the Israeli Ministry of Health, licensing, labelling, marketing and advertising. Moran has also been advising companies from the life science industry on relations with health care practitioners and donations and with respect to Ministry of Health audits.

Moran was involved in representing clients from the life science industry in numerous legislative processes and drafting and advising with respect to internal policies and compliance programs.

Commercial Law

Moran also has significant expertise in representing domestic and international entities in commercial litigation and dispute resolution, including in contractual disputes with respect to ownership over IP and licensing of IP rights, and enforcement and termination of distribution, agency and representation agreements.

Moran’s practice also includes advising clients on all aspects of gambling and gaming law, privacy protection and e-commerce.

Publications (Partial List):

  • The Israeli chapter of the international book “Genuine Use of Trademarks”, under the auspices of the International Association for the Protection of Intellectual Property (AIPPI), published by Kluwer Law International (co-author, 2019 – 2020).
  • The Country Q&A on Trademarks Litigation in Israel for Practical Law, Thomson Reuters (co-author, 2017).
  • The Israeli Chapter of “The Product Regulation and Liability Review”, Law Business Research (co-author, 2015 – 2016).
  • The Israeli chapter of “Product Recall”, Getting the Deal Through series (co-author, 2010 – 2011).


English Hebrew


Israel Bar, 2004


Haifa University, LL.B. (1999 – 2002) Haifa University, B.Sc. in Computer Science (1999 – 2001)Technion – Israel Institute of Technology, MBA (2007-2008)

Lawyer Rankings

Israel > Intellectual property > Intellectual property: filing/prosecution

S. Horowitz & Co advises on trade mark prosecution for a long list of clients, particularly in the media space, while also representing them in litigation proceedings as well as before governmental authorities. Renowned patent powerhouse Tal Band heads up the IP practice group and Avi Ordo the firm’s trade marks and designs prosecution division, which acts for a wide variety of large multinational companies. The team also includes Dovev Apel, who advises clients on a diverse range of IP matters with a particular focus on the life sciences industry, and Moran Katz, who assists with the creation, commercialisation, and protection of IP.


Israel > Insurance

(Next Generation Partners)

Moran KatzS. Horowitz & Co

S. Horowitz & Co is praised as a ‘one-stop-shop‘ for insurance matters due to its all-round coverage of litigation, transactional and regulatory issues. The firm counts numerous major Israeli and global insurance companies as clients, including AIG and Phoenix Insurance Company, and it also acts for insured companies. Litigators Avi Ordo and Alex Hertman  mainly advise defendants in complex insurance cases, including class actions. Ehud Arzi specialises in contentious financial services cases, including insurance matters. Moran Katz has a focus on advising manufacturers and their insurers on a range of product liability and professional liability disputes.