Online Giant JD.com Opens A New Office In Paris

As the world's second-largest luxury market, China represents new perspectives for the luxury brands to reach millions of potential consumers. According to the PwC Total Retail 2017 report, 93% of Chinese consumers have purchased luxury clothes, shoes or leather goods online which demonstrates the increased prominence of the e-commerce in the Chinese consumption process, now setting the benchmark for present and future global retailer.

After the deal concluded with Farfetch, the London-based fashion online retailer in June 2017, JD.com has been ramping up its efforts to secure the trust of both consumers and brands in the luxury sector.