The secrets of law firm marketing

Marketing

Deborah B. Farone, former Cravath, Swaine & Moore
CMO, talks to fivehundred about her highly anticipated new book, the US rainmakers she admires, and why
managing partners cannot totally delegate their
marketing responsibilities.

In your new book, Best Practices in Law Firm Business Development and Marketing, you write that you’ve seen a number of large-scale changes in the legal ecosystem that law firm leaders and marketers need to address. What are the most pressing changes you’ve seen that will impact legal marketers? I think the most significant changes …

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firm marketing”

Tips for junior lawyers on how to get published

Marketing for lawyers

There are many ways a young lawyer can promote themselves, writes UK Bar editor John van der Luit-Drummond, including the fourth estate

There is a general perception that lawyers are bad at marketing themselves. Historically this is true, but things are changing for the better. In the hope of giving the next generation a leg up, this grizzled legal hack was invited to appear at the Young Barristers’ Committee’s annual workshop in June to talk about how …

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