Mr Rogier de Vrey > CMS > Amsterdam, Netherlands > Lawyer Profile


Work Department

Intellectual Property




Head of IP Rogier de Vrey has extensive experience in advising on all aspects of intellectual property and media & advertising matters.  

Rogier did his PhD on unfair competition and advertising law. During his PhD, Rogier worked at several renowned institutions, including the European Commission and the Max Planck Institute in Munich. 

In his practice, Rogier has a particular focus on international intellectual property law matters, both transactions and litigation. He advises in the areas of parallel trade, anti-counterfeiting, ambush marketing, sponsorship and licensing, ticketing regulation, exploitation and enforcement of (digital) media rights, advertising and IP infringement.

Rogier is associate professor at Utrecht University and member of the Editorial Board of the renowned Intellectual Property and Advertising Law Magazine (IER). He is author of several publications in the field of IP/TMC, e.g. coauthor of the leading handbook on Enforcement of IP rights.


Dutch, English


  • Lecturer at University of Leiden/post graduate education (trademark and design law) 
  • Lecturer at University of Utrecht / post graduate education (IP enforcement)
  • Lecturer at University of Amsterdam/VSO (IP in marketing


  • Dutch Law (Economics of Public, Company and Private Law), Utrecht University

Lawyer Rankings

Netherlands > Intellectual property: Patents

CMS is particularly well versed in patent protection and litigation for tech, engineering and media-focused clients, working closely with the firm’s offices and practice groups around Europe to provide support on international patent disputes, in addition to handling the IP aspects of corporate transactions. Leading the team is seasoned WIPO arbitrator Rogier de Vrey, who advises life sciences, media and sports sector clients on cross-border patent infringement disputes and trade secrets matters. Yasar Çelebi focuses on tech and engineering-centric patent issues.

Netherlands > Intellectual property: trade marks, copyrights and design rights

CMS works alongside other practices to advise clients on multi-jurisdictional trade mark and copyright infringement disputes, while also working with the firm’s corporate teams to handle the IP aspects of transactions. Practice head Rogier de Vrey represents sports, media and life sciences clients in trade mark disputes, while also acting as a WIPO arbitrator. Marcoline van der Dussen specialises in copyright and advertising litigation, focusing on the consumer goods field, with Yasar Çelebi focusing on tech and communications-related IP matters.

Netherlands > Industry focus: Media and entertainment

(Next Generation Partners)

Rogier de VreyCMS

The media, entertainment and sports team at CMS is co-led by Rogier de Vrey and Michiel van Dijk. Heading the IP department at the firm, de Very is well-versed in navigating IP disputes. Van Dijk is recommended for sports matters, with some of his regular clients including sport associations and high-profile athletes. Amajanti van de Beek is another excellent source of advice concerning the sports industry; she often assists with sponsorship agreements, athlete promotional contracts and allegations of doping, among other matters.

Netherlands > Industry focus: Information technology

CMS is proficient in advising on ICT commercial and transactional issues, IT disputes and litigation, and GDPR implementation and enforcement. The firm caters to both Dutch and international clients across the TMC, life sciences, mobility and consumer products spaces. Katja van Kranenburg-Hanspians oversees the firm’s TMC sector group and the employment department. Simon Sanders, heading the IT practice area, is an expert in IT contracts and dispute resolution, while Rogier de Vrey, an experienced litigator, leads the IP subteam. Erik Jonkman manages the privacy and cybersecurity division, focusing on cyber incidents and data breaches.

Netherlands > Industry focus: Food

A part of the wider consumer products team, food and beverages at CMS assists producers, retail, suppliers, and investors with cross-border and local food law related issues. Recently the firm has been focusing on ESG risk management and disputes on top of its established expertise in tech and energy sectors. Matters typically handled by the team include product liability, contamination and recall, product launches, labelling, IP, and data protection. Aukje Haan and Mark Ziekman co-lead the team, Haan is at the forefront of ESG-related matters, while Ziekman specialises in cross-border M&A and joint ventures. Litigator Rogier de Vrey advises on international patent and trade mark issues and Edmon Oude Elferink is the main contact for competition law issues such as abuse of dominance.