Mr Rogier de Vrey > CMS > Amsterdam, Netherlands > Lawyer Profile


Work Department

Intellectual Property




Head of IP Rogier de Vrey has extensive experience in advising on all aspects of intellectual property and media & advertising matters.  

Rogier did his PhD on unfair competition and advertising law. During his PhD, Rogier worked at several renowned institutions, including the European Commission and the Max Planck Institute in Munich. 

In his practice, Rogier has a particular focus on international intellectual property law matters, both transactions and litigation. He advises in the areas of parallel trade, anti-counterfeiting, ambush marketing, sponsorship and licensing, ticketing regulation, exploitation and enforcement of (digital) media rights, advertising and IP infringement.

Rogier is associate professor at Utrecht University and member of the Editorial Board of the renowned Intellectual Property and Advertising Law Magazine (IER). He is author of several publications in the field of IP/TMC, e.g. coauthor of the leading handbook on Enforcement of IP rights.


Dutch, English


  • Lecturer at University of Leiden/post graduate education (trademark and design law) 
  • Lecturer at University of Utrecht / post graduate education (IP enforcement)
  • Lecturer at University of Amsterdam/VSO (IP in marketing


  • Dutch Law (Economics of Public, Company and Private Law), Utrecht University

Lawyer Rankings

Netherlands > Industry focus: Food

CMS‘ multidisciplinary consumer products team assists a range of clients, including producers, retailers, investors and regulators with matters concerning product liability, contamination, recalls, IP and data protection. Aukje Haan and Mark Ziekman are the key names for corporate and commercial matters and Rogier de Vrey handles patent and trademark disputes. Head of the antitrust, competition and trade team Edmon Oude Elferink focuses on cartel, abuse of dominance and merger control matters.

Netherlands > Intellectual property: Patents

Experienced patent litigator Rogier de Vrey leads the IP practice at CMS. De Vrey has expertise in media and sports as well as life sciences matters. Willem Hoorneman and attorney-at-law Marcoline van der Dussen are key contacts, with the latter an expert in the field of consumer goods and soft IP mandates. Yasar Celebi is a key associate. The team defends food suppliers in infringement and invalidity proceedings and works on applications for patent protection against counterfeiting. Additionally, the practice advises engineering and transport-sector companies on patent disputes.

Netherlands > Intellectual property: trade marks, copyrights and design rights

Department head Rogier de Vrey reflects the multidisciplinary approach of CMS‘s Dutch IP set up; de Vrey advises media, sports and life sciences clients on patents, trade mark, unfair competition and trade secret matters. Patent specialist Willem Hoorneman is another name to note for his strategic and pragmatic work in the IP field. Advertising litigator Marcoline van der Dussen advises international companies in the field of consumer products, and associate Yasar Celebi is a key support on cross-border IP and intersecting competition law issues.

Netherlands > Industry focus: Media and entertainment

(Next Generation Partners)

Rogier de VreyCMS

CMS‘s media, entertainment and sports team advises clients on commercial arrangements, corporate transactions and litigation in a range of industries, such as sports, advertising, film, gaming and social media. IP expert Rogier de Vrey focuses on disputes concerning the exploitation and enforcement of digital media rights. Sports law specialist Michiel Van Dijk advises sports  organisations, associations and international top athletes on a variety of sports mandates. Senior counsel Simon Sanders supports clients on the overlap between legal issues and technology, while Marcoline van der Dussen is a key support on media and advertising-related IP matters.

Netherlands > Industry focus: retail

Chair of CMS‘s international commercial group and head of the Dutch company law team Aukje Haan is a key contact in the retail practice, advising well-known consumer products and retail companies on new sales and distribution models. Haan focuses on drawing up commercial contracts, including distribution, agency and franchise agreements and is experienced in litigation concerning product liability. Mark Ziekman assists clients in M&A transactions and Rogier de Vrey is an experienced IP litigator. Edmon Oude Elferink  demonstrates the depth of the practice with expertise in EU competition and data protection law. Counsel Anita Canta is a specialist in dealing with disputes concerning franchisors and franchisees.

Netherlands > Industry focus: Information technology

Blockchain, AI and digital transformation of traditional industries forms a large part of CMS‘ broad tech, media, communications and data privacy and protection practice. Head of the employment and TMC sector group Katja Van Kranenburg – Hanspians focuses on data protection and the implementation of IT platforms and preparing contracts with third parties. Senior counsel Simon Sanders is a key contact for tech-related dispute resolution and assistance with the roll-out of new technologies and ecosystems. Rogier de Vrey works on IT matters that intersect with IP, while cybersecurity practitioner Erik Jonkman is a name to note for global and domestic security incidents.