Mr Jeffrey Becker > Haynes and Boone, L.L.P. > Dallas, United States > Lawyer Profile

Mr Jeffrey Becker

2146515066 jeffrey.becker@haynesboone.com

Work Department

Trademark and Copyright, Trademark Cancellations and Oppositions, Trademark Litigation, Domain Name Disputes

Position

Partner; Chair of Wellness Committee

Career

Jeff Becker is one of only 11 U.S. trademark attorneys who has been repeatedly, nationally recognized by World Trademark Review’s WTR 1000, Globe Publishing, Ltd. (2011-2023) for his experience in trademark law and for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill. Additionally, Chambers USA, Chambers and Partners (2004-2022) has ranked Jeff as one of the country’s top trademark lawyers for almost 20 years. Jeff is praised by clients as “an invaluable resource who handles routine and out-of-the-ordinary matters adeptly,” (WTR 1000, 2019) who is “extremely cost-effective” (WTR 1000, 2021), and knows “exactly how to secure the desired result” (WTR 1000, 2023).

Jeff served as the chair of the firm’s Trademark Practice Group for over a decade, and prior to that served as head of the firm’s entire Intellectual Property and Technology Transactions Section, helping to build the firm’s trademark practice into one of the best in the country as recognized by World Trademark Review (2012-2023). Jeff focuses his practice on the legal aspects of brand management, including clearing their marks for use, registering those marks in the U.S. and abroad, managing domain name acquisitions, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. A significant amount of Jeff’s time is spent on litigating oppositions and cancellations within the U.S. Trademark Office’s Trademark Trial and Appeal Board (TTAB), where Jeff has repeatedly served as lead counsel for large brand owners such as AT&T and Halliburton.

Jeff’s value to clients stems from his “devot[ion] to his clients’ interests” and his ability to provide “exceptional, comprehensive advice[.]” (WTR 1000, 2013). Jeff is especially “great at finding solutions early on[.]” (Chambers USA, Chambers and Partners, 2014). As an experienced copyright lawyer and a registered patent attorney, Jeff combines his experience in trademark matters with his patent and copyright experience to assist clients in the overall protection of their products, and clearing those products before launch, especially in the areas of design patent, copyright and trade dress. Jeff’s commitment to keeping abreast of emerging issues affecting trademarks and brands owners also enables Jeff to counsel clients on new concerns affecting their businesses.

Although Jeff stresses an approach to brand management designed to avoid litigation, when the need for litigation does arise, Jeff’s clients benefit from his ability to prepare in advance with plans designed to bring cases to a quick and efficient resolution. Jeff’s keen foresight and attention to detail in this area make him “a formidable adversary in litigation[.]” (Chambers USA, Chambers and Partners, 2014).

Jeff has been active with the International Trademark Association (INTA) for decades. In 2007, INTA awarded Jeff with its prestigious Volunteer Service Award for the Advancement of Committee Objectives for his work in developing programming for trademark law adjunct professors. For the following six years, Jeff coordinated industry training seminars for the government trademark examiners in the U.S. Trademark Office and in IMPI, the Mexican Intellectual Property Office. Jeff is now part of INTA’s Trademark Office Practice Committee.

Memberships

International Trademark Association

Education

J.D., The University of Texas School of Law, 1990, with honors; Order of the Coif; Legal Research Board

Mechanical Engineer, B.S.M.E., University of Texas at Austin, 1987, with high honors; University of Texas College Scholar

Personal

Jeff is an active mental health advocate and is certified as a Mental Health First Aider.  In addition to chairing his firm’s wellness initiatives, Jeff is active with the Grant Haliburton Foundation, a non-profit that focuses on teen mental health education and suicide prevention. Jeff and his wife Shelley were also integral to the passing of Alec’s Law in Texas, in memory of their son, which encourages the opening in Texas of top-in-class private residential psychiatric facilities for teens.

Leisure

Sailing