Alex Watt > Howard Kennedy LLP > London, England > Lawyer Profile

Howard Kennedy LLP
NO.1 LONDON BRIDGE
LONDON
SE1 9BG
England

Work Department

Intellectual Property & Commercial

Position

Alex Watt is an experienced intellectual property lawyer who specialises in commercial transactions that have intellectual property, often brands and their growth, at their heart.

Alex is a Partner whose practice tends to involve commercial legal work in IP-centric businesses, such as licensing, gaming, egaming, franchising and publishing. He is also known for his work within the art world, within which he advises galleries, auction houses and the artists themselves.

He has a deep knowledge of advertising and marketing and he leads the firm’s advertising & marketing practice, providing advice to both agencies and brands directly.  Recently such work has included increasing amounts of affiliate marketing and work a lot of work with influencers, and influencer agencies – as well as promotional advice, drafting ISBA compliant agency agreements, production agreements, sponsorship agreements, and advice more generally on ASA complaints and compliance.

His work is often international and until recently he was the National Representative for the United Kingdom within AIJA, an international network of lawyers with over 4000 members from 90 jurisdictions.

Alex has worked on secondment in-house a number of times, working closely with Universal Pictures, the Telegraph Media Group and the BBC, so he has a good understanding of what in-house lawyers expect and how they prefer to work.

Alex has won significant acclaim for his expertise in legal rankings. He is “recommended for transactional trade mark work and advertising and marketing deals” by Legal 500 2021. He was recently praised by clients within World Trademark Review’s WTR 1000 for 2021, who also recommended him for transactions, and said that clients reported he was “solutions focused, responsive, pragmatic and knows the market”.

Languages

French.

Lawyer Rankings

London > Industry focus > Hospitality and leisure

Howard Kennedy LLP assists an array of hoteliers and entrepreneurial businesses in the leisure industry with issues arising at every stage of the lifecycle of assets and operations. The team provides a complete offering, with experts across all relevant legal disciplines, including real estate, tax, employment, intellectual property, banking and disputes. Heading the retail and leisure offering is consultant Adam Walford, who offers expertise in commercial real estate issues and is regularly instructed by household name retailers and restaurants. Anthony Hunt, who heads up the corporate real estate team, focuses on hotel-related work, regularly handling M&A, joint ventures, listings, and management buy-outs and buy-ins. Intellectual property expert Alex Watt focuses on licensing, gaming, franchising and publishing work for brands.

London > Corporate and commercial > Commercial contracts

Howard Kennedy LLP fields a commercial team headed by Robert Lands – who excels in brand licensing and endorsement deals – that has added further strength to its offering through the arrival of four junior practitioners over the course of 2022, including Amy Cunliffe-Rowe, formerly of 3CS Corporate Solicitors, who has quickly engaged with a number of differing mandates and has increased the group’s data protection capabilities. The team show skill in supply, agency and distribution agreements, particularly in the food and drink, hospitality and entertainment sectors, and have overseen some notable matters regarding advertising and influence level agreements, regularly fronted by Alex Watt, for marketing and retail companies.

London > TMT (technology, media and telecoms) > Media: Advertising & marketing

The key name for advertising and marketing at Howard Kennedy LLP is intellectual property partner Alex Watt – his recent work has included advising retailers and influencer marketing agencies on campaigns, contracts and disputes.

London > Private client > Art and cultural property

Spearheaded by Mark Stephens, the busy team at Howard Kennedy LLP advises a wide array of clients such as museums and public collections, galleries and dealers; other key clients include charities, artists, photographers and ultra-high-net-worth individuals. The group’s expertise spans all aspects of art and cultural property from drafting all forms of agreements, to handling litigation and resolving disputes. Other key areas of focus are advising on the recovery of stolen and looted items of art and cultural property, as well as providing estate planning advice to artists and collectors. Daniel McClean is another highly regarded member of the practice, and Alex Watt is particularly well known for his work with street artists, while Robert Lands has a particular focus on the visual arts.