Fielding one of the largest IP practices in Mexico with over 60 team members, specialist IP boutique Olivares stands out for ‘its technical mastery‘ and ‘serious and efficient perspective’. With experience in the full spectrum of intellectual property, matters it advises clients on patents, trade marks, copyright, licensing, regulations and litigation, generally catering to a roster from the pharmaceutical, consumer goods, entertainment, food and beverage, fashion and new technology industries, among others. Key figures include Alejandro Luna F, who is highly experienced in IP litigation, regulatory matters, and administrative litigation, and co-chairs the life sciences and pharmaceutical law industry group and coordinates the litigation department. Daniel Sánchez is focused on litigation and regulatory matters, and also has a specialisation in life sciences and technology. Sergio L Olivares, Jr has a strong reputation for trade mark, copyright and patents prosecution, the litigation of intellectual property rights in general, and unfair competition; he plays a key role in the regulatory and administrative legal practices as well as the life science, pharmaceutical and IT industry groups. Highly regarded copyright specialist Luis Schmidt is head of the firm’s entertainment group, which handles matters pertaining to copyright law and related IP rights, as well as the full range of transactional, litigation and consulting matters. Since publication the firm has raised pharmaceutical patent specialist (and patent group co-chair), Rommy Morales, and copyright and IP litigation specialist Jaime Rodríguez, to the partnership – effective as of January 2023.

A sterling roster of domestic and foreign clients seek out prestigious boutique Uhthoff, Gómez Vega & Uhthoff, SC for assistance and representation in a full range of IP matters. The firm  fields a sizeable practice group which is noted for its capabilities in patent and trade mark and portfolio management, the enforcement of IP rights, copyright, media and entertainment law, whether it be regarding corporate or transactional work, regulatory assistance, or contentious representation. Key practitioners at the firm include name partner Javier Uhthoff O, who has extensive experience advising clients on protecting different types of innovation, particularly patent matters. Head of the litigation department, Saúl Santoyo focuses on IP litigation and enforcement, anti-piracy and anti-counterfeiting issues, domain names and disputes. Marcela Bolland has extensive experience advising clients on the selection, use and protection of trade marks, obtaining trade mark protection, portfolio management and contractual matters; and Xavier Hadad undertakes patent and trade mark litigation, handles domain name disputes and anti-counterfeiting. Senior associates Gerardo Parra (trademarks and related litigation; trademark portfolio planning, management and defence); José Luis Ramos (IP defence and litigation) and Carolina Ponce (trade mark filing, prosecution and litigation strategies and portfolio management), constitute a strong second tier. However, Ignacio Domínguez-Torrado -former head of the corporate, entertainment, regulatory and franchise practices- left the firm in December 2021.

BC&B Law and Business enjoys a stellar market reputation on account of its highly capable and multifaceted IP practice. This boutique firm handles a wide range of intellectual property matters such as patent and trade mark prosecution, litigation and strategy, copyright, licensing, intangible-asset management, industrial secrets and technology transfer - primarily for clients in the pharma, technology, automotive, retail, aviation, and entertainment industries, among others. Key practitioners in the team include: Juan Carlos Amaro, who is well known for his experience in intellectual property protection, administrative litigation and foreign trade; he currently leads the IP litigation team and the trade mark and copyright group, as well as the corporate and commercial department. Octavio Espejo leads the patents and technology team and is experienced in patent matters, utility models and industrial designs' filing, prosecution and maintenance; technological intelligence studies, IP valuation and the technical aspects of patent litigation; he also manages the technology transfer caseload. Trade mark and copyright head Victor Adames advises international and domestic companies on their respective trade mark matters, particularly those from the telecoms, consumer goods, food and beverage, and luxury clothing industries.

Hogan Lovells‘ intellectual property practice in Mexico has experience advising clients on trade marks, copyright and patents, designs and utility models, the protection of trade secrets, and domain name prosecution and litigation, as well as the negotiation of contracts and transactions involving intellectual property rights. The team is led by Bernardo Herrerías who represents Mexican and foreign clients on patents and in litigation, as well as managing the maintenance of IP portfolios for clients from the pharmaceuticals, consumer goods, beauty, technology, computing, publishing, music, and food and beverage industries. Herrerías is supported by a strong line of key senior associates including: Edgar Mata (‘a pleasure to work with, and provides practical solutions’), who actively advises clients on the best strategies to secure and protect their intellectual property rights; José Armando Casillas, who has over 15 years’ experienced advising on IP, media, and technology matters, with a particular focus on patents, trade marks, and copyright prosecution and litigation; and Valentina Schmid who advises on trade mark, trade name, domain name and unfair competition issues, and has particular experience of trade mark portfolio management, especially for international clients from the consumer goods sector.

TMI Abogados has an excellent reputation and is an established player in the intellectual property sector, well regarded for its innovative approach on trade marks, copyright, patents, trade secrets, unfair competition, domain names, arbitration, and life sciences, as well as its deep experience in prosecution and litigation. The team is co-led by Kiyoshi Tsuru, a highly regarded practitioner who is particularly appreciated for his negotiation skills and ability to handle complex litigation, as well as his experience across the full spectrum of IP matters; Rodolfo Rangel, who specialises in administrative and constitutional litigation and deals with cross-border trade mark franchising/licensing, along with unfair competition cases in the US, Latin America and Europe; and Irely Aquique, who also has a strong focus on administrative litigation, particularly concerning trade marks, patents, unfair competition and copyright. Senior associate Deyannir Solorio provides key support regarding entertainment matters, copyright, trade marks, licensing deals and anti-counterfeiting.

Hailed for its ‘amazing team of experts with a deep understanding of complex topics in intellectual property’, Bello, Gallardo, Bonequi y García, S.C.'s practice is experienced in trade marks, copyrights, patents, litigation and compliance. The practice is hailed for being ‘extremely competent and focused on fully understanding the industry in which their clients operate in order to issue global opinions, taking into consideration all determining factors in the industry'. Moreover, its lawyers 'are very well trained and constantly updated, allowing them to offer highly technical and up-to-date legal opinions'. The practice is led by ‘outstanding lawyer' Jonathan Rangel, who 'knows the field' and provides 'solid advice to tackle IP challenges, from patents, trademarks and other type of protective rights'. Key support is provided by associate practice director Lilia Aguilar, who focuses on advising national and foreign clients on the protection and maintenance of their brands, patents, copyright, and other intellectual property assets. Senior associate Juan Carlos Salazar is also integral to the team, undertaking IP advisory and counselling, trade mark litigation, domain name disputes and copyright.

Gonzalez Calvillo's intellectual property practice group is sought out by clients for its profound knowledge of trade mark infringement and litigation matters, as well as for its advice on trademark portfolio management and prosecution, and patent litigation. The team is co-led by Pablo Hooper, who has a particularly strong profile for his activity in the franchise segment, as well as for his experience in intellectual property and specialisation in IP transactional work. Alberto Pliego, who was raised to the partnership in January 2022, focuses on advising domestic and foreign companies on trade marks, copyright, litigation, franchising, licensing and distribution. Also noted and an integral member of the practice, experienced senior associate Lirio Salgado directs the department's patents area.

Goodrich, Riquelme y Asociados has broad experience in intellectual property matters, fielding a  strong team that provides support to clients – notably from the pharmaceutical, entertainment, consumer goods and hospitality sectors – on infringement actions, trade mark portfolio management, franchises, license agreements and patents. The team is co-led by Enrique Diaz, head of the industrial and intellectual property department; and Guillermo Sosa, who is responsible for the department’s litigation and dispute resolution caseload before all government authorities including the Mexican Patent and Trademark Office. Younger partner Julio Cesar Prieto has a full spectrum IP practice covering trade marks, patents, copyright, franchising, data and image protection and branding, among other areas. Key associate Natalia Merino handles trade mark and copyright consulting, particularly searching advice, prosecution matters, licensing and assignments of trade mark and copyright, and IP due diligence for M&A operations.

IP boutique Iberbrand S.C. remains a notable force in the market and is praised by clients for being a ‘team of the highest quality and fast in their responses, a pleasure to work with!’ Highly experienced in industrial and intellectual property matters, the practice advises clients on the full spectrum on trade mark and patent applications and prosecution, copyright, litigation, regulatory law and franchises. The team is co-led by Diego Rossi who focuses on trade mark enforcement, infringements, patents and franchises; Gilberto Martinez, who specialises in trade mark and copyright matters; and Ana Vargas who heads the litigation department. Also a key practitioner, Francisco Capetillo Traeger has over 25 years in the sector and is regarded as a ‘highly knowledgeable and service-oriented attorney who promptly provides clear answers to any and all queries'.

Advising clients drawn from the pharmaceuticals, technology and consumer goods sectors in particular, full-service firm Müggenburg, Gorches y Peñalosa, S.C. (MGPS)'s intellectual property practice has notable strength in trade mark and patent applications and prosecution, as well as on infringement actions. An ‘experienced legal team that provides very complete and practical advice about Mexican law’, the group is jointly led by founding partner Esteban Gorches whose practice is primarily focused on litigation; and deeply experienced of counsel Ana Esther Urquizo who has approaching 30 years' experience in intellectual property, advising clients on the negotiation of various types of contracts, counselling and the protection of trade marks, patents, copyrights and franchises.

Santamarina y Steta's intellectual property practice has significant bench strength and strong transactional experience as well as providing efficient legal structures to protect its clients’ intangible assets and facilitate their exploitation. The team is highly knowledgeable regarding patents, utility models, industrial designs, trade marks, slogans, copyright, plant varieties and litigation, for national and international clients who recognize the practice as being ‘very efficient both in solving problems and in planning strategies in trademarks and patent related matters’. The group is co-led by Jose Pablo Pérez Zea who specialises in franchising and licensing and has experience in patent and trade mark prosecution, copyright, and unfair competition, among other areas; and Daniel Legaspi, who was promoted to partner in January 2022 and focuses primarily on trade marks, licensing and franchising. similarly raised to counsel, Efraín Olmedo is head of the department's litigation practice.

With its ‘solid and well-structured team' comprising 'expert lawyers in the matter' who provide 'impeccable advice in intellectual property', Von Wobeser y Sierra, SC remains a steady presence in the Mexican IP market. The group's innovative strategies and approaches, allows it to advise clients on transactional matters, trade mark and patent applications and prosecution, copyright and litigation. The team is led by Patricia Kaim who is known for her expertise in IP litigation and prosecution, infringements and transactional matters. Also a key figure in the practice group, associate Nallely Van Pratt has experience advising international and national corporations on a range of IP matters including distinctive and domain names prosecution, and who is garnering a reputation for ‘providing a novel aspect to trade mark procedures' and 'precise and straight-forward legal advice'.

ClarkeModet México is the local office of a multinational operation that now boasts a presence in 10 countries. Well regarded by clients since the ‘leadership and strength of the team allows them to understand needs and deliver tailored-made solutions’, the practice group is highly experienced in patent filings, searches, applications, infringements and prosecution, as well as in trade mark portfolio management, applications, oppositions and prosecution. Key individuals in the practice include: Lorena Rodríguez, who has extensive experience in blockchain, technological transformation and operational efficiency projects; Angelica Pardavell, who focuses on industrial property and the development of strategies for technology protection through the differing IP categories (such as patent, industrial design, utility model and plant variety); Tania López, who undertakes patent applications – mainly in technologies related to life sciences; trade mark expert Fernando Escudero; and Claudia Márquez who is experienced in patent and trade mark prosecution. Since publication, the former head of the office's national practice, Tamara Nava has moved to Diageo as counsel - effective January 2023.

Full service powerhouse Creel, García-Cuéllar, Aiza y Enríquez, S.C. is gradually establishing the relevance of its the intellectual property practice, which has already built a fine reputation not only for its experience in protecting client’s intangible assets and trade mark, patent and copyright applications, prosecution and registration, but especially for its advice in the context of M&As, joint ventures and other transactional scenarios for both local and international clients; indeed some go as far as to suggest that ‘working with Creel is a guarantee in obtaining favourable results for companies‘. The practice is led by counsel Gaby Finkel who has experience drafting licensing, merchandising, distribution, franchise and service agreements (among others), as well as entertainment rights, trade marks and copy right, and who is heralded as ‘extremely knowledgeable, professional … level-headed and thoughtful‘. Key support comes from associates Dafne Méndez (‘prompt and accurate attention‘) and Sofía Castañón (a ‘great attorney‘).

Full-service law firm Cuesta Campos y Asociados S.C. has a notable track record for advising important industry players on the full spectrum of intellectual property matters; during 2021 the team was especially active for clients from the pharmaceutical, personal care, retail, and food and beverage industries. The practice is led by Mauricio Chozas who is regarded as ‘very knowledgable and capable, as well as approachable’ and is highly experienced in trade mark portfolio management, as well as trade mark and patent applications, prosecution and litigation, and copyrights, license agreement and franchising matters. Key associate Lorena Pinto provides additional support and handles the full range of trade mark, patent and copyright matters.

Advising clients mainly in the pharma, technology, telecommunications and consumer goods industries on trade marks, copyright and patent prosecution and litigation, the practice at Jáuregui y Del Valle, S.C. is especially sought out by clients for its expertise in counterfeit actions, seizures of merchandise and handling of infringement matters. The team is led by Israel Ledesma Meléndez, who is well known for representing international and national companies before Mexican authorities and has particular expertise in administrative, civil and criminal litigation – specifically in cancellation, infringement, lapse and enforcement actions related to trade marks, patents, plant varieties and copyright. Associate Martha Celis is also experienced in litigation procedures, mainly before the Mexican Institute of Industrial Property, concerning all areas of intellectual property and including copyright, trade marks, patents and unfair competition.

Chevez Ruiz Zamarripa is praised by clients for fielding a team that is ‘well-versed, practical, quick to respond, receptive to feedback, and just overall amazing people to work with’. With experience in trade mark registration and prosecution, infringements, licensing and litigation, the team is led by Gloria Niembro, who is appreciated for ‘always going the extra mile in all projects’; her practice focuses on intellectual property consultancy and litigation, including trade marks, copyright and trade secrets, as well as expertise in enforcing intellectual property rights before the courts.

Ibarra, del Paso y Gallego’s team demonstrates experience in the design, protection, application and maintenance of its clients inventions and distinctive signs, as well as copyright. The team is led by Juan Manuel Alvarez del Castillo, whose practice is focused on strategic planning, portfolio analysis and client counselling with regard to trade marks, patents, copyright, domain names and judicial and administrative proceedings before administrative, civil and criminal authorities.

Sánchez Devanny is sought out by clients for its experience in intellectual property matters including patent portfolios, clearances, prosecution,  trade mark portfolios management and infringements, and litigation. The team is co-led by Juan Luis Serrano-Leets , who advises multinational companies on intellectual property matters and is experienced in legal policy management issues in Mexico, the NAFTA region and Latin America; and of counsel Rodrigo Calderón Ponce, who joined the practice from Córdova, Campos & Calderón in May 2021, bringing expertise in patent related matters, particularly as regards the technology segment. Since publication, the practice has been further strengthened with the hire of patents engineer Oscar Salinas-Díaz (from Arochi & Lindner, SC) as an of counsel - effective as of March 2023.