Baker McKenzie Abogados, S.C. handles a broad range of IP matters, from managing trade mark portfolios and advising on copyright and trade secret disputes to representing clients in complex patent litigation. The group is also recognised for its anti-counterfeiting expertise with ‘superior communication and practical advice’ available from a strong bench of attorneys. Marina Hurtado Cruz heads the patent practice, which tackles matters of filing and prosecution, patent litigation and validity disputes. Carlos Davila Peniche is active across the full spectrum of IP and is a key leader in copyright and enforcement mandates. As counsel, Gresly Marcano handles the brand management of several top-tier multinational clients, offering advisory expertise to optimise efficiency and profitability.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘On the anti-counterfeiting side, we've experienced superior communication and practical advice.'
‘Carlos Davila-Peniche exhibits outstanding communication and collaboration. He is also very practical in his approach and candid in his advice- all outstanding qualities.’
Key clients
- The Walt Disney Company
- GE Aerospace
- Unilever
- Texas Roadhouse
- Hyatt
- Abbott Laboratories
- British American Tobacco
- Federal Express Corporation
Work highlights
Handled the domestic enforcement work for all of the business units of Disney.
Assisted GE with the recordal of the assignment of its healthcare brands to the spin-off GE Precision Healthcare.
Assisted in protecting Unilever’s MAIZENA brand by securing renewal of its oldest registration despite changes in branding, while also advising on pursuing well-known mark status and the potential relaunch of the original logo.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Marina Hurtado-Cruz; Carlos Davila-Peniche; Gresly Marcano
Other key lawyers
Arturo Lara Hernández