Pérez-Llorca offers its diverse client base full-spectrum IP counsel, prosecuting and protecting the trade mark portfolios of several multinational companies. Additional expertise lies in licensing and franchise agreements as well as strong litigation capabilities, frequently applied in forming defence strategies for complex infringement claims. Alberto Pliego is the key contact of the firm’s IP department and supports clients in designing, structuring and implementing franchise and licensing agreements alongside traditional IP issues. Pablo Hooper is a seasoned attorney in the market, specialising in strategic litigation and transactional work related to the licensing and protection of IP rights. The individual expertise extends to comprehensive associate support with Lirio Salgado, Manuel Gutierrez and Constantino Aquique in the senior position.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'We commenced our collaboration with this firm recently, but are already impressed by the quality of their work, the attention to the clients' (and our) needs and the responsiveness.'
- 'Alberto Pliego is our contact, and we are very happy with his thoroughness and sound legal advice.'
Key clients
- Accor
- Aldo Group International Ag
- Autofin
- Baiersdorf
- Combate Americas
- F45 Training
- Ferrioni
- Geely
- Grupo CME
- Grupo Herdez
- Plave Koch Plc (Jack In The Box)
- Kokkiri
Work highlights
Served as the strategic counsel for Thor Urbana, a real estate investment and development company, in all intellectual property matters in Mexico.
Acted as strategic counsel to TGA Company, providing comprehensive intellectual property advice for all their IP matters in Mexico, including managing their IP portfolio to ensure protection and alignment with their business objectives, particularly within the context of their Environmental, Social, and Governance (ESG) projects.
Provided strategic guidance on the design and negotiation of franchise agreements, focusing on protecting F45’s intellectual property rights, such as trade marks, logos, and proprietary training methods, as well as advising on structuring the franchise relationships to meet both local legal requirements and the brand’s international standards, ensuring that the franchise model is adaptable and scalable within the Mexican market.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Alberto Pliego
Other key lawyers
Pablo Hooper; Lirio Salgado; Manuel Gutierrez; Constantino Aquique