Pérez-Llorca’s IP practice offers broad capabilities in regulatory, transactional and contentious services. The team's service offering includes trade mark and patent registration, portfolio management, and a variety of infringement prosecution, challenges and enforcement proceedings. Pablo Hooper is the first port of call for trade mark licensing and protection matters; he co-heads the team with Alberto Pliego, who boasts a strong track-record in technology, entertainment and pharmaceutical sector matters. The practice group also includes senior associates Lirio Salgado, who has over 15 years’ experience in contentious patent and trade mark matters; and Manuel Gutierrez works closely in appellate-level infringement litigation. Associate Constantino Aquique and Rodrigo Guerrero, who are highly active in counterfeiting and nullity matters before IMPI, are also noted.
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Key clients

  • Accor
  • Prime Hydration
  • Autofin
  • Beiersdorf
  • Simonazzi
  • F45 Training
  • Draftea
  • Geely
  • Grupo CME
  • Grupo Herdez
  • Kokkiri
  • Margaritaville
  • Nomade People
  • Red Bull
  • TGA Company
  • The Bermuda
  • Thor Urbana
  • Jack in the Box

Work highlights

Acted as counsel to real estate investment and development company Thor Urbana on all intellectual property matters in Mexico.
Advised Grupo Herdez, one of Mexico's leading food companies, on managing its day-to-day business activities.
Acted as counsel to Draftea on the protection of its trade mark portfolio in Mexico and other countries across Latin America, coordinating efforts to execute agreements and record the transference of its trade mark portfolio in Mexico and several other Latin American jurisdictions.

Lawyers

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Next Generation Partners

Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Leading associates

Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head

Pablo Hooper, PartnerAlberto Pliego, Partner

Other key lawyers

Lirio Salgado; Manuel Gutiérrez; Constantino Aquique; Rodrigo Guerrero