
IP boutique Olivares is a powerhouse in the Mexican market, with standout expertise across patent, trade mark and copyright issues. It boasts a strong contentious track record, handling precedent-setting cases in all three areas. The comprehensive practice also extends to enforcement, regulatory issues and IP-related corporate law. A seasoned IP practitioner, Sergio L Olivares, Sr. handles the full breadth of IP matters, predominantly the prosecution and litigation of patents, as well as comprehensive work in copyrights and trade marks. Luis Schmidt is another longstanding partner, specialising in copyright issues in the entertainment and culture industry and representing leading companies in film, music and fine art. Alejandro Luna is instrumental to the firm’s contentious strength as coordinator of the litigation group, and is particularly dedicated to the life sciences and pharmaceuticals industry. Daniel Sánchez and Armando Arenas are equally valued litigators who regularly handle patent prosecution and administrative actions before IMPI. Complex trade mark mandates are well-handled by Victor Ramírez and Alonso Camargo, whilst Abraham Díaz covers all areas of IP as well as data privacy and IT issues. Rommy Morales, a patent specialist, and Jaime Rodríguez, whose practice spans several areas, are both junior partners who contribute to the firm’s depth and individual capabilities.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
- 'Olivares is probably the most specialised law firm in the field. Its in-depth knowledge of all areas of intellectual property and unfair competition allows its partners and lawyers to propose comprehensive strategies that address problems from different perspectives, always seeking to meet their clients' business objectives.'
- 'Olivares' partners stand out for their attention to detail and the adaptation of their services to the needs of their clients.'
- 'Daniel Sánchez's greatest strength is his leadership and in-depth knowledge of all areas of intellectual property, which allows him to assemble cross-functional teams to meet the specific needs of his clients.'
- 'Jaime Rodriguez's greatest strength is his ability to solve complex litigation problems. His background in trade mark and copyright administration makes him one of the most comprehensive litigators in the industry.'
Key clients
- Roche
- Anheuser-Busch
- GSK
- Novartis
- Lilly
- Grupo Modelo
- PepsiCo
- Netflix
- Modernatx
- Hoteles City Express
- Trans-High Corporation - High Times
- Gulf International Lubricants
Work highlights
Advised Grupo Modelo before IMPI infringement actions against three Heineken companies, with accumulated damages at around $700m.
Advised Monsters during an opposition proceeding against the registration of MONSTER MECHANIC SHOP AND DESIGN.
Advised Warner Bros during an opposition against an application for a mark containing a graphic representation of the cartoon character BUGS BUNNY that was filed by WBEI despite the lack of a trade mark registration in Mexico.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Alejandro Luna

Luis Schmidt
Practice head
Sergio L. Olivares Sr; Luis Schmidt; Alejandro Luna; Alonso Camargo; Armando Arenas; Daniel Sánchez; Abraham Díaz; Víctor Ramírez; Rommy Morales
Other key lawyers
Jaime Rodríguez; Karla Olvera; Mauricio Llanes
