Hogan Lovells hosts a range of multinational clients for whom it handles its global trade mark portfolios, including prosecution, enforcement and maintenance. Its contentious expertise includes infringement and invalidation actions, defending registration validity, and resolving disputes through cease-and-desist strategies. The team’s broad offering also extends to advising on publishing and artist agreements, anti-counterfeiting programs and copyright issues such as unfair competition in advertising. Bernardo Herrerías is the longstanding lead of the firm’s IP practice, navigating the full scope of matters across patents, trade marks and copyrights. With a ‘top-notch’ ability to develop legal strategies, counsel Edgar Mata supports matters involving the acquisition and protection of IP rights as well as copyrights, and IP defence and enforcement in trials and anti-counterfeiting actions. On the senior associate bench, José Casillas is a strong litigator in trade mark, patent and copyright matters, whilst Valentina Schmid has extensive experience managing trade mark portfolios.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team is easy to work with, knowledgeable and comes from a diverse range of backgrounds, which lends them the capability of tackling any issue.’
‘We work with Valentina Schmid, and she is responsive and detail-oriented.’
‘Hogan Lovells has a highly qualified team with extensive experience in each area. They conduct a thorough analysis of each case to present innovative proposals and provide precise follow-up with the authorities.'
‘They are very experienced, provide friendly service, and respond quickly to any concerns.’
‘Excellent service and customer service. The Hogan Lovells team is always prepared and up-to-date with the latest updates on intellectual property.'
‘Edgar Mata is one of the best intellectual property attorneys I have ever worked with. His attention to detail and knowledge of the law and procedures are excellent. His response times are fast, and his ability to solve problems and develop legal strategies is top-notch.'
Key clients
- Kings League Latam
- Tiffany & Co.
- Deutsche Telekom
- Mattivi Breeding S.S.
- Merck & Co.
- Chubb Limited / Chubb INA Holdings
- Cimmyt (The International Maize and Wheat Improvement Center)
- Dick’s Sporting Goods
- Concord Bicycle
- Google Mexico
- Les Editions P. Amaury
- Duracell U.S. Operations
Work highlights
Advised Kings League Latam on defining the legal strategy to protect its seven-a-side football soccer league competition format and managing its trade mark portfolio for the Americas league.
Managed Tiffany & Co.’s trade mark and industrial design portfolios in Mexico.
Handled Mattivi Breeding S.S.’s trade mark and plant breeders portfolios related to berries worldwide, including Armenia, Australia, Belarus, China, Egypt, EU, US, Kenya, Mexico, Morocco, Turkey, UAE, Ukraine, Switzerland, South Africa, South Korea, Vietnam, among other countries.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Bernardo Herrerías
Other key lawyers
Edgar Mata; José Casillas; Valentina Schmid