Santamarina y Steta offers end-to-end expertise in IP, with a strong track record in both securing and defending rights across multiple jurisdictions. Its trade mark practice is particularly robust, encompassing rights acquisition, portfolio management for market expansion and strategic advice on cross-border protection. On the contentious side, they handle infringement and cancellation actions, appeals and high-profile litigation, with notable strength in enforcement through anti-counterfeiting and risk mitigation efforts. A capable duo leads the team: José Pablo Pérez Zea, a seasoned expert with over three decades of experience across the full IP spectrum, and junior partner Daniel Legaspi, who focuses on maximising the value and profitability of clients’ IP and intangible assets, with a growing interest in the intersection of IP and AI. Efraín Olmedo provides consistent associate support as an IP litigator and has entertainment and video game industry expertise. María Ordorica made a healthy addition to the team in October 2024, with previous experience as an associate for OLIVARES.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘They have experienced attorneys who provide excellent advice.’
‘Jose Pablo Perez-Zea is a standout lawyer.'
'Very precise in their analysis and in providing effective solutions to intellectual property clients. They provide an efficient, fast and timely service.'
Key clients
- Brown Forman Corporation
- THR3 Media
- Grupo Lamosa
- Industrias Alen
- Grupo Posadas
- Pirelli Tyre
- Kimberly Clark de Mexico
- Compañía Hulera Tornel
- Lieb Internacional
- Servicios Condumex
Work highlights
Advised Lieb Internacional on proceedings before the trade mark Office to interpret and consider the relevance of Denomination of Origin through time, as well as the relevance of previously owned trade mark rights, valued at $1.5m.
Practice head
José Pablo Pérez Zea; Daniel Legaspi
Other key lawyers
Efraín Olmedo; María Ordorica