The IP practice at Tsuru stands out for its broad experience in IP litigation, anti-counterfeiting and copyright matters, and is trusted by a diverse client base of companies from the fashion, food and beverages, and pharmaceuticals sectors, among others. Founding partner Kiyoshi Tsuru is highly experienced in patent, copyright and domain name matters, and jointly heads the team with Rodolfo Rangel and Irely Aquique. Rangel is well versed in IP-related arbitration and litigation, including amparo challenges and infringement actions. Aquique is also a core member of the team for administrative litigation, including before the appellate courts and the IMPI. Other key members of the team include senior associate Néstor Villegas, who is well placed to advise on trade mark litigation, transactions, unfair competition matters and infringement proceedings. Former senior associate Cristian Aviña left the firm in July 2026.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- The TSURU team is highly qualified, preparing comprehensive reports with strategies that are greatly valued by clients. They always provide detailed information on procedures and various alternatives, which makes their work consistently highly regarded and appreciated.
- Their advantage lies in their quality, the detailed analysis of the case that they ALWAYS perform, the thorough explanation of the procedures, the presentation of all the legal variants and alternatives that clients have, and the follow-up of the cases.
- Kiyoshi Tsuru: An excellent legal professional with great personal qualities. Irely Aquique: Excellent customer service and knowledge of Intellectual Property matters.
- Working with the entire TSURU team is extremely rewarding; I consider them a true extension of the firm's legal team. This is due not only to their solid technical knowledge in the various areas of law, but also to their personal qualities. The team is distinguished by its human touch and its excellent legal expertise.
- They have in-depth knowledge of the subject matter and adapt to the time and billing needs of the firms they collaborate with. Furthermore, they have a very quick response time.
- Great involvement and level of expertise in the subject matter. Kiyoshi Tsuru, Irely Aquique, and Rodolfo Rangel strike me as outstanding partners.
Key clients
- Deiva Force
- Mexie
- Sodiaal
- Comercializadora Eloro
- Amstel Brouwerij
- Paramount Pictures Company
Work highlights
Acted for a client in litigation which will lead to the destruction of patent-infringing products.
Advised on a rebrand strategy and trade dress applications for alcoholic beverage giant Amstel.
Acted for Paramount in a complex copyright dispute.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Irely Aquique
Practice head
Kiyoshi Tsuru; Rodolfo Rangel; Irely Aquique