The Ever-Evolving Advertising Industry: Is GST Ready For The Same?

Traditionally, advertising primarily relied on conventional mediums such as print, television, radio, etc., which allowed the companies to increase the sales of their products. But, with the passage of time, the advertisement industry has evolved and expanded into many new forms. Companies now heavily rely on digital advertising through the internet, social media and in-mobile apps. A huge surge has also been seen in sports marketing where companies sponsor leagues, display billboards during sports matches or display the logo of the company on the jersey of the players. The last decade has seen heavy spending in sporting events with cricket, kabaddi and other leagues playing a key role in bringing brands and consumers closer. The sponsorship of Indian Premier League, 2024 edition by the Tata group for INR 2500 crore¹ or INR 100 crore incurred by PepsiCo India Ltd. to print the logo of its brand 'Slice' on the jersey of Mumbai Indians² are classic examples of the same.