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Advertising Law And AI Regulation In India
ASCI’s new AI guidelines - let brands keep using AI, but require labels wherever synthetic content could change what consumers believe, and ban fake endorsements, deepfakes and exaggerated AI visuals outright, label or no label. The real risk now sits in your contracts: whoever approves, proves claims, secures likeness permissions and applies labels will own the blame when ASCI comes knocking.
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