Article
IP Enforcement In China’s Livestream E-commerce Sector: Practical Lessons From Two High-damages Cases
Livestream e-commerce in China has created new challenges for intellectual property enforcement, with real-time selling and fragmented evidence making it harder to prove infringement and identify responsible parties. Recent civil cases resulting in multi-million dollar damages awards demonstrate how rights holders can overcome these obstacles through systematic evidence collection, network analysis, and comprehensive litigation strategies that address the unique characteristics of livestream commerce.
Lusheng Law Firm
