Sovereign China has recently updated its China Market Entry
Handbook. You can download the PDF here
Online Advertising in China – Regulations Commencing
China's e-commerce market has exploded in recent years
becoming the world's largest e-commerce market. This growth is
expected to continue and the market size is expected to reach US$ 1
trillion by 2019. Consequently, online advertising has now
surpassed traditional advertising in terms of ad spending.
This exceptional growth has not been without controversy
however; concerns about issues such as content control, fraud, and
privacy protection have pushed the government towards strengthening
the oversight of this previously minimally regulated market. In an
attempt to exert more control over online advertising, the State
Administration of Industry and Commerce (SAIC) issued the Interim
Measures for the Administration of Internet Advertising on 4 July
2016, and took effect on September 1, 2016. One of the drivers
