Ronald Urbach > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States

Work Department

Advertising + Marketing | Intellectual Property + Media

Position

Partner/Co-Chair

Career

Ron Urbach has been a firsthand participant in the history and recent explosive growth of the advertising and marketing ecosystem — and the laws that apply to it. He advises marketing-driven clients in every sector and subsector, helping them successfully navigate legal issues with practical business solutions.

In the course of his career, Ron has seen industries and marketing practices emerge and adapt as technologies, regulatory frameworks and consumer needs change. This makes him a savvy guide, especially to companies that push the boundaries of business and law. Whether drafting agreements, handling challenges — governmental, competitor or consumer — or as an astute adviser, his unique perspective and ability to evaluate business risk in unsettled legal environments are indispensable to his clients.

To Ron, the law is more a tool than a restraint — it’s a means of moving his clients forward in practical and efficient ways. His clients credit him with speaking their language, with thinking like they do, and with appreciating the nuances of their business and the complexities of their markets. They see him as someone with a gift for translating arcane legal concepts and new regulatory schemes into actionable business advice.

Known as a key participant working with agencies, brands, media companies, online platforms and consumer-driven businesses of every stripe, Ron stays in front of the developments and innovations that drive their industries. In a field so dynamic and fast-moving, he takes it upon himself to see around corners and to ferret out the next opportunity — or threat — his clients will have to face.

In working with clients and sectors so intensely and completely, Ron provides a holistic view of the legal and business issues that are often intertwined. Taking a solutions-first attitude, Ron helps clients achieve their business goals  as he resolves their legal issues. Seeing beyond the law and the legal task while thinking and feeling like a client is a hallmark of Ron’s practice.

Education

Washington University School of Law, St. Louis, J.D., 1976; Clark University, B.A., magna cum laude, 1973

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Hall of Fame)

Ronald UrbachDavis+Gilbert LLP

Based in New York, Davis+Gilbert LLP has longstanding expertise in the advertising industry and continues to grow and adapt to new developments in the space such as generative AI and use of dark patterns. The team often advises on emerging areas that do not yet have clear legal frameworks, utilising its years of industry experience to guide clients. Ronald Urbach co-heads the advertising and marketing practice alongside Richard Eisert. Urbach is a seasoned expert in advertising, marketing and promotions, being the go-to for international companies, agencies and brands. Howard Weingrad advises clients on potential issues arising from production through to launch, Allison Fitzpatrick excels in digital media matters and Aaron Taylor assists clients with developing advertising campaigns and defending false advertising issues. Paavana Kumar is an authority on dark pattern issues, while newly promoted partner Louis DiLorenzo advises a mix of independent agencies and global brands on false advertising and IP. Also noted is Alexa Meera Singh who assists with advertising proceedings and Samantha Rothaus who focuses on AI-related projects.

United States > Intellectual property > Copyright

Davis+Gilbert LLP‘s intellectual property and media team handles a wide range of issues related to the creation, protection, enforcement and use of IP. Based in New York, the firm is a leading provider for marketing and advertising firms, taking an industry-focused approach to safeguard the copyrights of the firm’s diverse client base including consumer goods, fashion, food and beverage. The team is headed by Ronald Urbach, an expert in advertising and marketing services. Marc Rachman brings expertise in matters involving IP infringement cases, specializing in disputes concerning music, photo, pictorial, sculptural and literary works. Guy Cohen leverages his practical knowledge as a trial lawyer and years of litigation experience in the IP practice to offer business-focused solutions to clients in media, manufacturing and retail. Sara Edelman counsels clients in content creation, advertising and fashion companies to enable a safe creation of content for brands. Ashima Dayal has great experience working with media and marketing clients through disputes regarding their content and use of third-party material. All named lawyers are based in New York.