Ms Paulina Bardón > Claro & Cia. > Santiago, Chile > Lawyer Profile

Claro & Cia.
CÓD POSTAL 755 0177
Paulina Bardón photo

Work Department

Technology, Media and Telecommunications., Sports and Gaming, Healthcare.




Advice of national and international clients on the protection of IP portfolios, on an international and national level, including trademarks, patents, geographical indications, copyright, software and internet issues.

Advice on data protection and privacy, right of publicity, licensing, technology transfer and franchising, e-commerce, including IP protection from the perspective of unfair competition, advertising regulations (CONAR), consumer protection laws, labor relations, confidentiality agreements, labeling regulations, among a diversity of regulatory advice for the day-to-day business, such as bio-pharmaceutical, medical devices, cosmetics, and food industries.

Infringement enforcement and dispute resolution. Included in the WIPO Center’s List of Mediators and Arbitrators.

Ms. Bardón is a member of  the Board of the Expert Female Lawyers Commission, Colegio de Abogados de Chile (Chilean Bar Association), the Chilean Association of Industrial Property (ACHIPI), the Inter-American Association of Industrial Property (ASIPI), the International Association for the Protection of Industrial Property (AIPPI) and the International Trademark Association (INTA). She has been appointed, as committee member, in several Subcommittees of INTA, since year 2004.

Also, she is member of the International Association of Privacy Professionals (IAPP) serving as Co-Chair of the Chilean IAPP Knowledgenet Chapter since 2020.

She joined Claro & Cia. in 1995.


Spanish and English.


J.D., Pontificia Universidad Católica de Chile, 1994.

Lawyer Rankings

Chile > Intellectual property

(Next Generation Partners)

Paulina BardónClaro & Cia.

Full-service law firm Claro & Cia. fields an IP practice with enviable expertise in patents, brands, and the IP aspects of software, advertising, data protection, consumer law, and unfair competition. Other areas of strength include the IP side to transactions and regulatory issues. The firm also houses industry specialists in cosmetics, mining, pharma, technology and tobacco, along with agriculture, food and beverage, and clothing and footwear. Heading up the practice, Felipe Claro is a well-known IP expert; and advising on the protection of IP portfolios at both international and national levels, the practice of recently-promoted partner Paulina Bardón covers trade marks, patents, geographical indications, copyright, software and internet issues. Within the associate ranks, senior Claus Krebs assists with patent and trade mark issues, while Mahish SadaranganiTrinidad Rojas and Bryan Kernitsky also maintain active IP practices.