Ms Paulina Bardón > Claro & Cia. > Santiago, Chile > Lawyer Profile

Claro & Cia.
CÓD POSTAL 755 0177
Paulina Bardón photo

Work Department

Technology, Media and Telecommunications., Sports and Gaming, Healthcare.




Advice of national and international clients on the protection of IP portfolios, on an international and national level, including trademarks, patents, geographical indications, copyright, software and internet issues.

Advice on data protection and privacy, right of publicity, licensing, technology transfer and franchising, e-commerce, including IP protection from the perspective of unfair competition, advertising regulations (CONAR), consumer protection laws, labor relations, confidentiality agreements, labeling regulations, among a diversity of regulatory advice for the day-to-day business, such as bio-pharmaceutical, medical devices, cosmetics, and food industries.

Infringement enforcement and dispute resolution. Included in the WIPO Center’s List of Mediators and Arbitrators.

Ms. Bardón is a member of  the Board of the Expert Female Lawyers Commission, Colegio de Abogados de Chile (Chilean Bar Association), the Chilean Association of Industrial Property (ACHIPI), the Inter-American Association of Industrial Property (ASIPI), the International Association for the Protection of Industrial Property (AIPPI) and the International Trademark Association (INTA). She has been appointed, as committee member, in several Subcommittees of INTA, since year 2004.

Also, she is member of the International Association of Privacy Professionals (IAPP) serving as Co-Chair of the Chilean IAPP Knowledgenet Chapter since 2020.

She joined Claro & Cia. in 1995.


Spanish and English.


J.D., Pontificia Universidad Católica de Chile, 1994.

Lawyer Rankings

Chile > Intellectual property

(Next Generation Partners)

Paulina BardónClaro & Cia.

Claro & Cia.’s full-service IP practice has longstanding experience in brands and patents, but it also acts on major IP matters involving advertising, software, data protection, unfair competition and consumer law. The team additionally assists with IP-related regulatory issues and transactions; and has sector expertise in agriculture, clothing and footwear, cosmetics, food and beverage, mining, pharmaceuticals, technology and tobacco. Department head Felipe Claro has extensive experience in advising on complex and novel IP matters, while privacy and IP specialist Paulina Bardón is a new partner as of January 2022. At associate level, senior Claus Krebs advises on both trade mark and patent work; Mahish Sadarangani assists with trade mark, copyright and internet issues; Trinidad Rojas manages the firm’s patent practice; and Bryan Kernitsky has a broad IP practice.