Ms Megan New > Kirkland & Ellis LLP > Chicago, United States > Lawyer Profile

Kirkland & Ellis LLP
United States
Megan New photo

Work Department

Intellectual Property


Megan New is an intellectual property partner in Kirkland’s Chicago office, where she focuses on trademark infringement, patent infringement, and false advertising litigation. Megan has experience litigating Lanham Act and patent infringement cases in federal court and the International Trade Commission and representing industry-leading clients in proceedings before the National Advertising Division of the Council of Better Business Bureaus. Megan’s experience spans every phase of litigation, from pre-trial investigations through trial. Megan’s experience includes successfully arguing a motion for TRO, motions to dismiss, and various discovery motions in federal court. Megan also regularly counsels clients on all aspects of trademark, advertising and promotions law, including managing trademark portfolios, counseling advertisers with respect to advertising claim substantiation, and adherence to FTC guidelines and regulations.


Gonzaga University School of Law, J.D., 2009 cum laude, Associate Editor, Gonzaga Law Review, Vice President, Moot Court Honors Council, Winner, Linden Cup Intra-school Moot Court Competition; Santa Clara University, B.S., Political Science, 2002; American University, Washington Semester Program, 2000-2001.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

Kirkland & Ellis LLP advertising, marketing and promotions group fields a team of intellectual property litigation experts and frequently handles false advertising disputes. In the consumer class action space, it defended Colgate-Palmolive in a dispute alleging false and misleading advertising of the whitening properties of its Optic White toothpaste, and represented Sanderson Farms in allegations of false advertising from two consumer advocacy groups relating to its ‘100% natural’ chicken. Washington DC-based Gregg LoCascio alongside Robin McCue and Megan New (both based in Chicago) successfully obtained a jury trial victory and $16m in damages for Dyson in false advertising litigation brought against its vacuum competitor SharkNinja. Ross Weisman, also in Chicago, is another key name to note. The practice also has experience advising clients before the FTC, the NAD and National Advertising Review Board (NARB).