Mr George Willis > Northridge Law LLP > London, England > Lawyer Profile

Northridge Law LLP houses a team of ‘real specialists‘ who exhibit ‘deep industry knowledge‘ when acting for well known clients, including Spotify, Puma, and AEG Worldwide. Practice head Jon Walters has broad knowledge spanning sponsorship deals and commercial issues, and is ‘friendly and commercially astute‘ when assisting clients with expansion of sponsorship programmes and naming rights deals. Paul Shapiro  predominantly advising brands and athletes on licensing and merchandising matters, ensuring regulatory compliance is observed; and associate George Willis has a great deal of expertise in data protection, often negotiating endorsement deals between sporting clubs and media platforms.

Sports boutique Northridge Law LLP regularly works on high value sponsorship deals and corporate transactions – such as takeovers and sales – for elite football clubs. Practice co-heads Jonathan Ellis and Ian Lynam are routinely engaged on high-profile mandates within the industry, ranging from high-profile acquisitions to sponsorship agreements. Recent engagements for Ellis include work with the FA regarding the development of the women’s game and issues arising out of fan-led reviews. Jon Walters and Paul Shapiro are key commercial contacts for high-growth tech companies operating at the intersection of media, sports, marketing and advertising. Walters also works on venue hosting agreements for baseball and football events. James Eighteen is regularly sought out by major governing bodies for advice on horse-doping-related disciplinary proceedings, among other issues. Jamie Feldman supports on employment law matters. Oliver Harland, Sarah Boulton and George Willis are all further names to note. Mike Herbert was promoted to partner in April 2023.