Northridge Law LLP > London, England > Firm Profile

Northridge Law LLP
90 Bartholomew Close
London
EC1A 7BN
England

TMT (technology, media and telecoms) > Sport Tier 1

Sports boutique Northridge Law LLP acts for a wide variety of clients in the sector, including athletes, clubs and governing bodies. Commercial litigator Jonathan Ellis leads the team, with clients including the FA. Co-head Ian Lynam offers expertise in financial regulation, data, M&A, rules and regulations, sponsorship agreements, transfers, player contracts and image rights. Jon Walters is recommended for dealing with governance, corporate investment and acquisitions, and commercial rights deals. Other integral members within the practice include James Eighteen and Paul Shapiro, with the latter focusing on sporting commercial and regulatory issues, such as sponsorship, merchandising, and image rights structures. Beyond partner level, managing associate Oliver Harland specialises in litigation and contentious regulatory matters for sports governing bodies. Fellow managing associates Mike Herbert and George Willis add to the depth of the firm’s offering.

Practice head(s):

Jonathan Ellis; Ian Lynam

Other key lawyers:

Testimonials

‘Northridge is unique in that it is a reletaively new specialist firm concentrating on sports law, giving it unsurpassed knowledge in the sector, but it also has the size, strength in depth, and experience to allow it to deal smoothly and efficiently with major cases involving not only sports law but also related issues.’

‘James Eighteen combines both the regulatory and commercial sides but has recently had a great deal of experience and honed his skills in a number of complex and testing sports disciplinary actions and related challenges to the validity of the rules.’

‘Oliver Harland’s advice and general legal work is of an extremely high standard.’

‘In simple terms they have a team who are immersed in the business of sport and understand the legal implications of sport contracts and disputes. Their depth and breadth of knowledge and experience is unparalleled in the world of sports law.’

‘Ian Lynam is the the sports law guru.’

‘Jonathan Ellis is without doubt now the leading individual for football related regulatory disputes.’

‘Jon Walters gives practical advice even when working on complex matters, and brings a wealth of industry experience.

‘Mike Herbert is impressive from a corporate finance perspective.

Key clients

Chelsea FC

The Football Association (The FA)

Premiership Rugby (PRL)

Betway

The British Horseracing Authority (BHA)

Raheem Sterling

Welsh Rugby Union (WRU)

Spotify

Two Circles

Watford FC

Work highlights

  • Acted as the lead counsel on the sale of Chelsea FC.
  • Acted for Spotify on a “first of its kind” sponsorship agreement with FC Barcelona.
  • Advised on several aspects of the launch of LIV Golf Investments, an entity aiming to transform the game of golf.

Crime, fraud and licensing > Gaming and betting Tier 2

Northridge Law LLP‘s team has notable expertise in advising leading businesses in the gaming and betting sector, including major sports betting providers. Practice head Melanie Ellis  offers ‘brilliant’ regulatory, compliance, and licensing advice, including instruction on advertising and anti-money laundering procedures. With experience covering governance, corporate investments and M&A, Jon Walters handles commercial work for high-profile clients such as supporting Betway with its growing global sponsorship programme. Associate Tom Edmonds acts for leading B2C gambling companies, B2B games suppliers, and sports/betting integrity providers, while newly promoted partner Jamie Feldman has a particular focus on contentious and non-contentious employment issues in the sector.

Practice head(s):

Melanie Ellis

Other key lawyers:

Testimonials

‘Very responsive and efficient.’

‘Melanie Ellis has always been very responsible and dealt with all matters very efficiently. It is always a pleasure to work with her.’

‘They have great expertise with regard to the Gambling Commission and lotteries.’

‘Melanie Ellis has offered brilliant and strong advice. With a complex understanding of the law, she advised me correctly with regard to questioning from the Gambling Commission.’

Key clients

Betway

SportsBroker

Evolution Gaming

STS.Bet

GridRival

Run It Once

BRS Golf (part of the NBC Entertainment Group)

Who Knows Wins

Sazka Group (known as Allwyn)

Argyll Entertainment

Work highlights

  • Advised Evolution Gaming on gambling licencing and compliance matters, including obtaining completing the regulatory aspects of a restructuring of the group’s licences.
  • Advised Run It Once on its acquisition by Rush Street Interactive, including assisting with due diligence and regulatory aspects.
  • Advised Betway on a wide range of sponsorship deals, including high profile international football sponsorships, NBA teams, NHL teams and a league-wide partnership with the NHL.

TMT (technology, media and telecoms) > Media and entertainment (including media finance) Tier 5

A go-to firm for sports clients, Northridge Law LLP operates at the intersection of sports and media; Ian Lynam leads the team acting as a key adviser to clients including Roc Nation. Jon Walters heads up the non-contentious media practice and is a specialist in matters pertaining to sponsorship, digital media, and marketing regulation. Further, Jamie Feldman comes particularly recommended for his expertise in employment in media & entertainment.

Practice head(s):

Jon Walters

Other key lawyers:

Testimonials

‘The leading sports specific legal firm nationally. Has grown from its birth less than five years ago to number one ranking. A reflection of the talent it can attract and possesses.’

‘Jamie Feldman – incredibly commercial and knowledgeable about sport.’

‘The team provided excellent collaboration for commercial transactions in the technology space.’

‘Pro active, practical approach. Great team and very responsive.’

‘They build relationships for the long term. Efficiency and attitude is always supportive.’

Key clients

Spotify

Bruin Capital

Boxxer

KIN Partners

Roc Nation

SportyStuffTV Limited

Betway

Two Circles (and its owner, Bruin Sports Capital)

AEG Worldwide

Found Entertainment Limited

Flatshare Limited t/a SpareRoom.co.uk

The FA

E20 Stadium

DesignScene

Heaps + Stacks

Raheem Sterling / Thierry Henry

Balln

Footballco Media Limited

Blueprint Sports and Entertainment

Edge Influencer Marketing

3 Kingdoms Sport and Entertainment

Work highlights

  • Acted for Spotify on a ‘first of its kind’ sponsorship agreement with FC Barcelona.
  • Acted for Boxxer on its four-year partnership with Sky Sports.
  • Advised AEG Worldwide on the renewal of the O2 naming rights sponsorship of the O2 Arena and the title sponsorship of the All Points East Festival.

Northridge is an independent law firm that focuses on the most complex and important matters in sport. Founded in 2017, it has already established itself as the firm the sports industry turns to when the stakes are highest. As Europe’s largest sports practice, the firm offers a unique combination of scale and expertise, providing the depth required to staff the largest and most demanding projects.

Representative clients: The FA, Puma, Premiership Rugby, Premier League football clubs, AC Milan, Roc Nation, the British Horseracing Authority, Welsh Rugby Union, Rugby Football League, Betway, Spotify, Bukayo Saka, Jadon Sancho, Kevin de Bruyne, Mohamed Salah, Thierry Henry, Raheem Sterling, Two Circles (and its owner, Bruin Sports Capital), E20 (owner of the London Stadium), AEG Worldwide.

DepartmentNameEmailTelephone
Corporate and Commercial Ian Lynamian.lynam@northridgelaw.com020 3957 8809
Corporate and Commercial Jon Waltersjon.walters@northridgelaw.com020 3957 8810
Litigation and Arbitration Jonathan Ellisjon.ellis@northridgelaw.com020 3957 8808
Litigation and Arbitration James Eighteenjames.eighteen@northridgelaw.com020 3957 8818
Betting and Gaming Melanie Ellismelanie.ellis@northridgelaw.com020 3957 8816
Competition Law Benoit Keanebenoit.keane@northridgelaw.com0032 2 280 68 80
Employment Law Jamie Feldmanjamie.feldman@northridgelaw.com020 3957 8813
Data Protection George Willisgeorge.willis@northridgelaw.com020 3957 8806
Regulation and Governance Jon Waltersjon.walters@northridgelaw.com020 3957 8810
Regulation and Governance Jonathan Ellisjon.ellis@northridgelaw.com020 3957 8808
PhotoNamePositionProfile
James Eighteen photoMr James EighteenJames has for many years been a key advisor to governing bodies…
Melanie Ellis photoMrs Melanie EllisMelanie is an experienced gambling regulatory lawyer, advising on all aspects of…
Jonathan Ellis photoMr Jonathan EllisJonathan is a trusted advisor to some of the biggest names in…
Jamie Feldman photoMr Jamie FeldmanJamie heads the firm’s employment practice, advising employer and individual clients on…
Ian Lynam photoMr Ian LynamIan maintains a broad sports practice covering financial regulation (salary caps and…
Paul Shapiro photoMr Paul ShapiroPaul specialises in commercial and regulatory advice to clients in the sports…
Jon Walters photoMr Jon WaltersJon is a founding partner at Northridge, providing commercial and corporate advice…
Permanent and temporary staff : 29
English
French
Spanish
British Association for Sport and Law
New York State Bar Association
Law Society of Ireland

CLIENT: Polly Handford, Director of Legal & Governance
COMPANY/FIRM: The FA
TESTIMONIAL: The FA has had a long-standing relationship with the Northridge team. Their advice is commercial, strategic but above all the team knows The FA and its workings so well that the advice is always ideally bespoke to The FA


CLIENT: Johan Adamsson, Director of Sports Marketing & Sports Licensing
COMPANY/FIRM: PUMA SE
TESTIMONIAL: Northridge’s team has built-up a very rich know-how and understanding of the industry that we operate within and adding to that, they are great people which we as an organisation put a lot of emphasis on and value a lot.


CLIENT: Gareth Balch, Chief Executive
COMPANY/FIRM: Two Circles
TESTIMONIAL: Working with Jon Walters, Mike Herbert and the team at Northridge has been a great experience. We have valued their industry knowledge and commercial understanding, which has enabled us to make important decisions with confidence.


CLIENT: Karen Moorhouse, Director of Operations and Legal
COMPANY/FIRM: RFL
TESTIMONIAL: When working with Northridge I am always impressed with their ability to provide legal advice in a practical and easily understandable way. Their thorough knowledge of the sports industry (not just Rugby League) meant that, in addition to providing thorough legal advice, they were also able to add value in relation to our wider strategy and approach.


CLIENT: Rhodri Lewis, Head of Legal Affairs
COMPANY/FIRM: Welsh Rugby Union
TESTIMONIAL: Having worked with the team at Northridge for a number of years, I know that the breadth of their expertise and experience is unrivalled. I can depend on them to provide the practical and commercial advice I need as a complement to our in-house capability. Their understanding of the issues and quality of advice is outstanding and I would definitely prefer to have them on my side!


CLIENT: Tim Naylor, Director of Integrity and Regulation
COMPANY/FIRM: The British Horseracing Authority
TESTIMONIAL: [The re-write of the British Horseracing Authority’s Rules of Racing] has been a long and complex piece of work and I’d like to thank Northridge’s dedicated and experienced team for all the assistance they have provided, particularly James Eighteen, Ben Rees and Oliver Harland. The result is a set of rules that are as clear and easy to understand as they have ever been, as well as being easily accessible online and through digital applications. The new rules now stand as a prime example of BHA’s progressive approach to make regulation more transparent for our participants and the general public.


CLIENT: Pamela Morris Williams, Head of Regulatory Compliance
COMPANY/FIRM: Evolution Gaming
TESTIMONIAL: Working with Melanie Ellis and the team at Northridge is always a tremendous help and a great experience. The support and guidance given to the Company for the jurisdiction of United Kingdom is so valuable and an incredible asset. Their swift responses and understanding the issue from a company perspective is truly valuable to us.


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