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England - London • TMT (technology, media and telecoms)
4

Media: Advertising & marketing

Northridge Law LLP

More information
Northridge Law LLP is noted for its work on sponsorships, media rights, and advertising for sports sector clients, including professional sports teams, notable individuals, and sports organisations. The firm also advises agencies and brands on sponsorship and promotion deals. Spearheading the practice is sports expert Jon Walters, who often assists clients with sponsorship deals, marketing, and regulatory advice. Paul Shapiro is key to commercial and regulatory matters, including licensing and merchandising programmes.
Legal 500 Editorial commentary

Accolades

Client satisfaction

Testimonials

Collated independently by Legal 500 research team.

  • ‘Northridge Law have incredible client management and knowledge. They are efficient and always deliver as promised.’

  • ‘Scott Treleaven and Jon Walters are great people to work with and have been long standing lawyers for me and my business.’

  • ‘What makes this practice truly unique is the unparalleled attention to detail, sector expertise, and a collaborative culture that consistently delivers for us. This team integrates into our business and delivers insight-rich, precisely tailored advice to each client.’

  • ‘What makes our partners at Northridge stand out is their measured temperament, empathy, and a calm, grounded approach that is invaluable in the high-pressure, intense industry like ours.'

  • 'Their patience and perspective bring an intentional, composed presence to our work, making even the most pressurised issues feel manageable.’

  • ‘Clear and prompt communication. Always felt like a valued client despite this being the first time our business had worked with them.'

Key clients

  • Betway
  • Super Group
  • AEG Worldwide
  • Bukayo Saka
  • PUMA
  • E20
  • London Stadium
  • DesignScene
  • Argonon
  • Bandicoot TV
  • Blueprintx
  • Heaps + Stacks

Work highlights

Advised Betway on the significant expansion of its global sponsorship programme, including its sponsorship of Manchester City and Arsenal.
Advised AEG on matters relating to the advertising and marketing of its venue the O2 Arena.
Advised Puma on a range of sports marketing matters, including a major global merchandise partnership with F1.

Practice head

Jon Walters

Other key lawyers

Scott Treleaven; Paul Shapiro