Northridge Law LLP is noted for its work on sponsorships, media rights, and advertising for sports sector clients, including professional sports teams, notable individuals, and sports organisations. The firm also advises agencies and brands on sponsorship and promotion deals. Spearheading the practice is sports expert Jon Walters, who often assists clients with sponsorship deals, marketing, and regulatory advice. Paul Shapiro is key to commercial and regulatory matters, including licensing and merchandising programmes.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- ‘Clear and prompt communication. Always felt like a valued client despite this being the first time our business had worked with them.'
- 'Their patience and perspective bring an intentional, composed presence to our work, making even the most pressurised issues feel manageable.’
Key clients
- Betway
- Super Group
Work highlights
Advised Betway on the significant expansion of its global sponsorship programme, including its sponsorship of Manchester City and Arsenal.
Practice head
Jon Walters
Other key lawyers
Scott Treleaven; Paul Shapiro