Ms Elena Carpani > EY TAX & LAW ITALY > Milan, Italy > Lawyer Profile

EY TAX & LAW ITALY
VIA MERAVIGLI, 12/14
20123 MILANO
Italy

Work Department

Intellectual Property

Position

Elena Carpani is a Partner of EY TAX & LAW ITALY and one of the original founding members of the firm’s Intellectual Property team which was established when she arrived in April 2019.

She focuses her practice on providing counsel to national and international  clients – operating in the fashion, luxury, lifestyle and design, NFT and metaverso sectors – on a wide range of  intellectual property matters in the fields of  trademarks, advertising & media – including the protection and commercialisation of their IP assets.

Elena has a wealth of experience confronting competitors on behalf of her clients over unfair claims relating to intellectual assets and advertising – as well as defending her clients when their IP asset claims are challenged.

Of note is her extensive litigation experience advising on unfair competition matters especially in the field of advertising of consumer products. This is in addition to the counsel she provides on the New Deal for Consumers which essentially has opened up the Italian market to consumer Class Actions.

Career

Elena joined the EY legal team in 2019 with her colleague Daniele Caneva and their entire team from CREA Avvocati Associati.  Prior this she was a Partner for 7 years at the Italian firm Mercanti Dorio.

Languages

Elena speaks Italian and English

Memberships

  • Italian Bar Association – Milan branch
  • Italian Supreme Court – Admitted to Practice
  • International Association for IP Protection (AIPPI)
  • Italian Association Against Counterfeiting (INDICAM)
  • EY Unity LGBT+ – President
  • EDGE LBGT Association
  •  Case di Produzione Associate (CPA) – President

Lawyer Rankings

Italy > Intellectual property

Closely working with other EY legal, tax and technology departments, EY TAX & LAW ITALY‘s IP team routinely advises clients on trade secrets, asset protection, unfair competition and IP rights. The team is also noted for handling matters related to blockchain systems to track the exchange of confidential information, including trade secrets and know-how. Daniele Caneva focuses on both intellectual property matters and portfolio management and litigation related to the protection and defence of intellectual assets, while Giovanni Francesco Casucci’s broad practice spans patent and trademark litigation before the Italian courts and technology transfers. Elena Carpani is noted for her expertise in unfair competition claims relating to IP assets and advertising, as well as for her knowledge of the fashion, luxury, lifestyle and design sectors.