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Mexico > Intellectual property > Law firm and leading lawyer rankings


Index of tables

  1. Intellectual property
  2. Leading lawyers
  3. Next generation lawyers

Leading lawyers

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Next generation lawyers

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Arochi & Lindner, SC is a premier boutique with a practice covering patent and trade mark protection, franchising and licensing, media law, data protection and anti-counterfeiting. Managing partner Roberto Arochi has established a good reputation for trade mark law, while Heidi Lindner is noted for her patent litigation work. María Teresa Eljure is also highly experienced in trade mark prosecution and litigation, as well as being a well-regarded administrative litigator. Jorge Mier y Concha heads the firm’s patent and copyright department. The firm’s strong links to the Spanish market are cemented by offices in Madrid and Barcelona.

Basham, Ringe y Correa, S.C. is unique among full-service firms in that it has an IP department that can match the leading boutiques in scale, depth and reputation, providing a comprehensive contentious and non-contentious service. Martín Michaus and Adolfo Athie are key partners for litigation, with the latter also responsible for data protection. Jose Hinojosa, who also handles copyright work, and Claudio Ulloa are both highly experienced patent specialists. On the trade mark side, Eduardo Kleinberg, who also handles franchising and licensing, Juan Carlos Hernandez and Jorge Vega are all very active. Key clients include Christian Louboutin, Kylie Jenner, Phillips 66, Lucasfilm, Wal-Mart and the Polo/Lauren Company.

Olivares’ ‘extremely creative’ team is noted for its ‘high-quality work’, ‘innovative thinking, which puts it above other firms’, and ‘deep knowledge of the pharmaceutical industry in Mexico’. It covers all corners of the IP market, with particular strength in patent and trade mark prosecution and litigation. The group is also attracting an increasing amount of administrative litigation. For IP litigation, Alejandro Luna is ‘an outstanding lawyer, always offering better ways for the client’. Other key partners are Sergio Olivares Jr, for patents; Luis Schmidt, for copyright; Antonio Belaunzarán, for trade marks; and Gustavo Alcocer, for licensing and contracts. The firm successfully represented Reed Elsevier in invalidity proceedings concerning the protection of the trade mark The Lancet. Other major clients include Microsoft, Netflix, Novartis Pharma, and GlaxoSmithKline.

Uhthoff, Gómez Vega & Uhthoff, SC is ‘very efficient in patent and trade mark matters’. On the litigation side, where partners Saúl Santoyo and Xavier Hadad lead the team, the boutique has one of the most active practices in the market, having handled around 600 cases in the past year. The firm has also seen a growth in regulatory work, particularly linked to the pharmaceutical sector. The practice, which has been established for over 100 years, fields a selection of top-quality partners; clients particularly rate Eugenio Pérez and Marcela Bolland, for patents and trade marks respectively. Other key partners on the patent side include Javier Uhthoff, while on the trade mark side Consuelo Gonzaléz and Eryck Castillo Orive are also very active. Mario Ponce Walraven and Carlos Trujillo are recommended for copyright work, while Ignacio Dominguez-Torrado handles IP licensing.

Working out of offices in Mexico City and Guadalajara, Becerril, Coca & Becerril, S.C. is an IP boutique with a very strong reputation for patent and trade mark work. It covers all areas of contentious and non-contentious IP law, including industrial designs, utility models, copyright and commercial names. IP litigation head Juan Carlos Amaro and patent prosecution expert Héctor Chagoya are particularly well regarded. Senior partner Fernando Becerril remains very active in patent and trade mark work.

Calderón & De La Sierra is making a strong impression on the market and now has a full-service IP offering across contentious and non-contentious patent, trade mark, copyright and regulatory matters. It enjoys a strong reputation for IP litigation, with key individuals such as founding and managing partner Carlos Perez De La Sierra and Alberto Huerta Bleck, and has a long tradition advising on trade mark issues, with Mariel Velez, Paloma Contreras and Marimar Bordes all experienced on this front. On the patent side, César Ramos has had a long and distinguished career.

The level of service is outstanding’ at Dumont Bergman Bider & Co SC, a two-partner boutique whose ‘high-calibre service, coupled with competitive fees, makes it a leader in the IP field’. Managing partner Laura Collada is a well-respected patent litigator, while Armando Pinto also enjoys an excellent reputation for IP litigation. Patent expert Víctor Garrido is ‘a great lawyer’, and Christian Thomae, who heads the trade mark team, is also highly rated. Major clients include Kraft Foods Group Brands, Omega, ABB Technology, Lego, and Ricoh Company.

Hogan Lovells BSTL’s well-respected practice head Bernardo Herrerías is a pre-eminent figure in the market, and under his leadership the firm has established an enviable reputation in this area, particularly for trade mark matters and litigation. Herrerías is backed by a high-quality team, including counsel Alfredo Pineda Nieto and German-qualified senior associate Valentina Schmid, who has strong connections to clients in the German market. Recent work includes acting for Merck in global trade mark litigation and advising Duracell on an anti-counterfeiting program related to the importation of batteries into Mexico. Other clients include Mars, Procter & Gamble, and Ocean Spray Cranberries.

Müggenburg, Gorches y Peñalosa, S.C. (MGPS) has an impressive reputation for copyright, trade mark and patent matters. It regularly handles prosecution and enforcement work, and also advises on areas such as data protection, anti-counterfeiting and trade secrets. It has particular strength in IP litigation, recently representing major clients in the media, food and beverage, music and pharmaceutical sectors. Founding partner Esteban C Gorches is recommended for administrative and IP litigation, while fellow name partner Jean Yves Peñalosa is a strong choice for IP and entertainment law.

Baker McKenzie Abogados, S.C. has an active practice that forms a core part of the firm’s broader global IP offering. Sergio Legorreta leads the team from Mexico City, and is backed up by highly rated Guadalajara-based partner Fernando Robles Pesqueira. The firm recently acted for Gas Natural Fenosa in its settlement of a dispute with the National Autonomous University of Mexico over the ownership of a Mexican patent that resulted from a collaboration agreement. Other clients include Group SEB, General Motors, HSBC, Wyeth, and American Eagle Outfitters.

Goodrich, Riquelme y Asociados has a strong track record advising major international clients in the pharmaceutical, automotive, retail and technology sectors. It is particularly active on the IP litigation front, and recently represented a major pharmaceutical company in three patent infringement actions. Enrique Diaz heads the experienced team, which includes Guillermo Sosa and the up-and-coming Julio Cesar Prieto.

Panamericana de Patentes y Marcas (PPM) is an extremely well-regarded boutique with a vast team of lawyers covering all aspects of patent, trade mark and copyright advice. Its expertise extends to advertising law, social media, data protection, sports law, and the protection of personal image rights. The firm fields several highly regarded specialists, including patent and trade mark litigator Humberto López.

Santamarina y Steta has a solid seven-lawyer IP team led by José Pablo Pérez Zea. The group is well versed in non-contentious IP matters, including trade mark advice, as well as related franchising and corporate work. It is also regularly involved in infringement actions and represents a broad range of international clients; examples have included Kimberly-Clark, Takeda, Deere & Company, and General Motors.

Bufete Soni is well respected by clients and peers alike for its IP expertise. Patent, trade mark and copyright work are key areas for the firm, which also advises on data protection, licensing, trade secrets and domain names. Mariano Soní and Miguel Ortiz have both established themselves as leading figures in the market.

Von Wobeser y Sierra, SC’s clients report a ‘boutique’ quality to the firm’s offering, due to ‘the sense that it prefers to have a few good clients and give them a first-class service’; the ‘very professional team is always on time and great at technical advice’. The practice is jointly led by the ‘outstandingRupert Hüttler and Marco Tulio Venegas, and its associates also attract praise: Silverio Sandate’s ‘professionalism is impeccable’ – he is ‘an expert regarding IP and is always aware of the issues’; and Patricia Kaim is ‘so tenacious: the fact that she works for me allows me to sleep peacefully’. The firm has recently advised Nike on patent applications for its new footwear technology, while other clients include Procter & Gamble, JCDecaux, and Diageo.

The ‘very efficient, practical and value-for-money’ team at C&L Attorneys is a popular choice with a range of domestic and international clients. Patent and trade mark head Ana Castañeda, who is both an attorney and an electrical engineer, ‘impresses with her initiative, innovative solutions to problems, and straightforward advice without padding’. She and copyright/IP litigation head Jorge León form ‘a great duo’; together they ‘manage their firm with heart and brain’. The firm is active for Teva Pharmaceuticals, and also represents Lindt, Starbucks, Sony and Joseph Joseph in a range of registration and infringement matters.

The ‘superb’ IP practice at Cuesta Campos y Asociados S.C. provides ‘comprehensive advice’ and a ‘very complete and very well-executed service’. Mauricio Chozas is praised for his ‘broad knowledge in the field, and efficient and effective advice’, and together with the up-and-coming Javier Villanueva leads a team of ‘top-notch professionals covering a variety of industries’. Recent highlights include assisting Pharmacos Exakta in the filing of over 30 trade marks. Other major clients include Subway, Biofarma, and M&C Saatchi International.

Clients report a positive experience with Herrero & Asociados, the Mexican arm of the well-known Spanish IP boutique, which also has offices in Argentina and Brazil. Patent attorney Eric Alávez is one of the key individuals in the increasingly active Mexico office. The firm has acted for numerous international companies, including LinkedIn, Ford, Airbus, Repsol and Telefónica.

Iberbrand S.C. is a solid IP boutique that is particularly active in trade mark matters, both contentious and non-contentious. Managing partner Diego Rossi is a highly experienced lawyer, having worked in the market for 20 years. He is backed by a strong team of partners, including Gilberto Martinez, Ana Vargas and Francisco Capetillo. Major clients include Kia, Volvo, Philip Morris, and Tencent Holdings.

Méndez + Cortés S.C. is an ‘excellent’ boutique: ‘very professional and responsive’, with ‘transparent invoicing and reasonable pricing’. The firm is jointly led by its two name-partners: Emmanuel García Cortés on the patent side, and ‘utterly responsive, reliable and highly experienced’ trade mark expert José-Juan Méndez, who is a ‘superb IP litigator’. The firm’s impressive client list includes Facebook, Volkswagen, Uniqlo, AC Nielsen, and Griffin Technologies.

The highly respected Guillermo Solórzano leads the team at Solcargo, which enjoys a solid reputation for contentious and non-contentious patent, trade mark and copyright work, and also has a strong track record in administrative litigation. The firm has recently been active for various clients in the film industry, and it also acts for Landsteiner Scientific, Sun Pharma de Mexico, and Neology.

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  • Notorious Marks

    Notorious marks or the declaration thereof, has always been an issue widely discussed in Mexico by the IP legal community. This is so because provisions of the Paris Convention dealing with this topic have for a long time been uses as an effort to cancel or nullify trademarks registered by Mexican authorities without really making an extensive evaluation of proposed denominations and without examining in depth if such marks may be potentially affecting rights acquired by third parties elsewhere. So, a specific regulation and legal frame that at least tries to resolve this issue is always a good start in the right direction.

    By Ignacio Dominguez Torrado Uhthoff, Gomez Vega & Uhthoff, S.C. Why a new value? Is Mexico avoiding the economic fallout that the world may be facing? In Mexico franchises are worth more? Is Mexico not a country that the global economic standstill is or will affect? The answer is, not really. Are Franchises in Mexico currently experiencing a boom? Perhaps. Are Franchises becoming an important aspect in Mexican economy? Certainly.

    Advertising in Mexico is governed by multiple bodies of law including for at least seven Federal Laws, five Regulations also of Federal application, a number of the so-called Mexican Official Standards (NOM's) and certain other laws and regulations applicable into specific States within the Republic of Mexico. All of them are focusing to establish the form and manners for producing and communicating advertising of products and services in Mexico.

    It has been well publicized in the Mexican media over the last few months that the General Customs Administration (AGA) and the Mexican Institute of Industrial Property (IMPI) are planning to launch a customs trademark registry, as a short-term solution to increase protection for trademark owners against the import of infringing and counterfeit products.

    The evolution in the protection and enforcement of IP rights has also reached the Mexican practice. The traditional ways of defending a registered trademark on a non use contentious procedure have developed.

    By Jose Luis Ramos-Zurita

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