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ARTICLE · 05 JULY 2024

Begin Realizing Value From Your AI Investments: A Practical AI Playbook For CEOs

Every business leader is eager to harness AI to drive value for their customers, their organizations, and their shareholders.

United StatesTechnology

Every business leader is eager to harness AI to drive value for their customers, their organizations, and their shareholders. These technologies have the potential to reshape productivity and drive commercial effectiveness, remaking entire industries in the process. The stakes are high, and the pace of change is fast.

But executives without a deep technological background frequently feel lost. They know they should be putting their company's capital to work in AI initiatives, but where will it have the most impact? How can they ensure a return on these investments? Historically, too much money has been sunk into tech investments that ultimately proved disappointing.

AI is no exception. Based on our estimates, over 80% of AI initiatives fail due to misaligned goals, poor execution, and cultural barriers (among other reasons).

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