The AlixPartners Consumer Sentiment Index tracks what shoppers prioritize, across five pillars: access, experience, price, product, and service.
Established in the 2000s and relaunched in 2024, it gives retailers a way to decide where to invest to stay ahead of a fast-moving consumer. This year, we polled 9,000+ U.S. consumers across 140 retailers and nine sectors: accessories, jewelry, luxury, footwear, outdoor & active, specialty, department stores, mass & club, and off-price. We split every finding by generation to pinpoint the cultural inflection points.
Jean waistlines may rise and fall, but today's consumer shifts run deeper than fashion cycles.
- 81% of consumers made a social purchase in the past year, but only 6% start discovery there