Castle Lite v Amstel Lite – The Sequel

A few months back, we reported on the decision of the Advertising Standards Authority of South Africa (ASA) in the case of SAB v Brandhouse in the matter involving Castle Lite and Amstel Lite (fifty shades of silver and ...).

The facts of the case were as follows: SAB's Castle Lite – South Africa's first low-carbohydrate beer and the only premium low-carbohydrate beer on the market until August 2014 – has been around for over 20 years. It's always been sold in a get-up comprising the colours silver and green, together with the red and white logo, and the world "Lite" appearing prominently below the logo. When Brandhouse's Amstel Lite hit the shelves in August 2014, it did so in a get-up that SAB felt was far too similar.