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ARTICLE · 01 APRIL 2022

Virtual Digital Assets: Complying With The ASCI Guidelines

Economic Laws Practice
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India is gradually emerging as the new Cryptocurrency hub. Data indicates that India has over 100 million crypto users comprising 7.3% of the country's total population.

IndiaTechnology
Stella Joseph
Stella Joseph
Prakhil Mishra
Prakhil Mishra
Sophia Kohli
Sophia Kohli
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India is gradually emerging as the new Cryptocurrency hub. Data indicates that India has over 100 million crypto users comprising 7.3% of the country's total population1. The popularity has not only spread through metropolitan cities but has also had an equitable rise in users from Tier 2 and Tier 3 cities. Further, there has been a corresponding increase in advertisements by Virtual Digital Asset (VDA) providers.

This high level of interest both from consumers as well as VDA providers brings to attention the regulatory gap in the supervision of advertising content, as compared to, for instance, that in place for other forms of investment like Mutual Funds (MFs), etc., where the Securities and Exchanges Board of India (SEBI) stringently monitors and regulates MFs through their advertising and disclosure guidelines2.

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