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ARTICLE · 18 MARCH 2026

IT Rules 2026 Deepfake Regulation: Three Hour Takedowns And AI Labelling Obligations

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India has formally moved to regulate deepfakes and AI generated content by notifying the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026.

IndiaTechnology
Jolwarhring Hrangbung
Jolwarhring Hrangbung
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India has formally moved to regulate deepfakes and AI generated content by notifying the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026. These amendments introduce a structured regime for “synthetically generated information”, including a three hour takedown deadline for certain categories of harmful AI content and new labelling, traceability and due diligence requirements for intermediaries. This article explains what has changed under the IT Rules 2026 deepfake regulation, who is affected, and how in house legal and compliance teams can practically respond.

1. What Has Changed Under The IT Rules 2026 Deepfake Regulation

A. Notification timeline and scope of the amendment

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