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ARTICLE · 26 JUNE 2025

The Algorithm Ate My Totoro: The Theft Of Ghibli's Soul

Khurana & Khurana, Advocates and IP Attorneys
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Can Artificial Intelligence borrow beauty, or is it simply stealing it? The same issue was raised in the recent social media fad of ‘Ghibli Studio Style' photos...

IndiaTechnology
Devanshi Chaudhary
Devanshi Chaudhary
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Introduction

Can Artificial Intelligence borrow beauty, or is it simply stealing it? The same issue was raised in the recent social media fad of 'Ghibli Studio Style' photos, which everyone was obsessed with. 'Studio Ghibli' was founded by Hayao Miyazaki and Isao Takahata and is renowned for its enchanting anime, which is often characterised by lush visuals, imaginative storytelling, and thematic depth. Ghibli has its unique aesthetics, which gained global recognition and has inspired a wave of AI-generated art seeking its distinctive style. This rise of technological advancement has empowered AI to replicate the style of art belonging to original artists, resulting in discussions about the implications associated with such acts of replication.

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