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ARTICLE · 07 MAY 2026

2026 IT Rules Amendments: AI Content Labelling And Intermediary Obligations

Khurana & Khurana, Advocates and IP Attorneys
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The Ministry of Electronics and Information Technology notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 on February 10, 2026, introducing mandatory labelling for synthetically generated information and accelerated takedown timelines.

IndiaMedia, Telecoms, IT, Entertainment
Amrita Pradhan
Amrita Pradhan
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The Ministry of Electronics and Information Technology notified amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 on February 10, 2026, introducing mandatory labelling for synthetically generated information and accelerated takedown timelines. Effective immediately, these changes target deepfakes, AI-altered media, and misinformation proliferation across social media intermediaries.

Defining Synthetically Generated Information

The amendments formally define “synthetically generated information” (SGI) as AI-created or substantially altered audio, visual, or audiovisual content appearing authentic, including deepfakes, voice clones, and face-swaps depicting real persons or events. Exclusions cover minor edits like color correction, compression, or accessibility enhancements, as well as conceptual content in documents, research papers, or presentations.

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