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ARTICLE · 18 FEBRUARY 2026

Regulation Of AI-Generated/Deepfake Content And Synthetically Generated Information (SGI) In India-New Rules

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The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 ("2026 Amendment Rules") mark a significant regulatory shift in India's digital governance framework.

IndiaTechnology
Vijay Pal Dalmia
Vijay Pal Dalmia
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Article by Vijay Pal Dalmia, Advocate, Supreme Court of India and Delhi High Court, Partner & Head of Intellectual Property Laws Division, Vaish Associates Advocates, India

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 ("2026 Amendment Rules") mark a significant regulatory shift in India's digital governance framework. Notified on 10 February 2026 and effective from 20 February 2026, these amendments primarily address the regulation of synthetically generated information (SGI)—commonly referred to as AI-generated or deepfake content.

The amendments strengthen due diligence obligations for intermediaries, especially significant social media intermediaries (SSMIs), and introduce strict timelines for compliance.

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