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ARTICLE · 06 FEBRUARY 2026

Regulating Deepfakes And Strengthening Takedown Mechanisms In India: Amendments To The 2021 IT Rules

There have been several instances of misinformation, impersonation, and online harm stemming from Artificial Intelligence (AI)-generated content such as deepfakes, including high-profile incidents involving Ratan Tata, Amitabh Bachchan, and Rashmika Mandana.

IndiaTechnology

There have been several instances of misinformation, impersonation, and online harm stemming from Artificial Intelligence (AI)-generated content such as deepfakes, including high-profile incidents involving Ratan Tata, Amitabh Bachchan, and Rashmika Mandana. With a view to strengthening the country's regulatory framework for addressing these aspects, the Ministry of Electronics and Information Technology (MeitY) recently took 2 significant steps:

  • Amendment to Rule 3(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Rules) to update the process for intermediaries to remove or disable access to unlawful content upon receiving valid takedown directions.

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