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ARTICLE · 13 AUGUST 2025

Dynamic Injunctions Meet Personality Rights: The Sadhguru Case And India's Evolving Al Content Regulation Framework

Khurana & Khurana, Advocates and IP Attorneys
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In a significant ruling, Sadhguru Jagadish Vasudev & Anr. V. Ignor Isakov & Ors. ("the Case"), the Delhi High Court has delivered a timely and precise order safeguarding Sadhguru's personality right against...

IndiaTechnology
Alfiya Noor
Alfiya Noor
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I. Introduction

In a significant ruling, Sadhguru Jagadish Vasudev & Anr. V. Ignor Isakov & Ors. ("the Case"), the Delhi High Court has delivered a timely and precise order safeguarding Sadhguru's personality right against the exploitation of his voice, image and resemblance using Artificial intelligence ("AI") generated deepfakes. The case is a watershed moment in Indian Jurisprudence which addresses the potential intersection of emerging AI technologies, intellectual property and the evolving rights to personality in the digital era.

With India on the cusp of regulating synthetic media more robustly, this case transcends traditional intellectual property boundaries and establishes precedential foundation for digital persona protection. Notably, the court introduces the concept of a dynamic injuction, a forward-looking remedy that allows real time enforcement against repeat digital infringers, thereby adapting to the ever-evolving tactics of online violators.

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