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ARTICLE · 14 AUGUST 2026

Unlocking Volume Growth: Differentiate To Drive Demand—A Conversation With Torsten Toeller, Fressnapf

AlixPartners Asia LLC
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In this final episode of the 2026 World Retail Podcast series on Unlocking volume growth, Niamh Stone and Markus Schmid from AlixPartners interview Torsten Toeller, founder of Fressnapf, Europe's leading pet retail brand.

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Markus Schmid
Markus Schmid
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In this final episode of the 2026 World Retail Podcast series on Unlocking volume growth, Niamh Stone, WRC Programme Director, is joined by Markus Schmid, Partner and Managing Director at AlixPartners, to interview Torsten Toeller, founder of Fressnapf, the leading European pet retail brand. Together, they explore how differentiation can be a powerful catalyst for driving demand, how Fressnapf grew into the business it is today, and what the future holds for one of Europe’s most successful specialist retailers.

Listen to the episode on Spotify or Apple, or read the transcript below.

Niamh Stone:
In this final episode of the series, I’m delighted to be joined by my co-host, Markus Schmid, Partner and Managing Director at AlixPartners, to interview Torsten Toeller, founder of Fressnapf, the leading European pet retail brand, to explore how differentiation can be a powerful catalyst for driving demand, how the brand came to be the success it is today, and what the future holds.

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