Deep Synthesis Not Deepfake: How AI Compliance Works In China

Deep synthesis ("DS") technology is a widely used application in the field of artificial intelligence ("AI") and a variety of scenarios, particularly in audio and video production, media communication and information services. For instance, using AI technology to "resurrect" dead people on digital gadgets is becoming a business as shown during the Qingming Festival in 2024.¹ But whether the technology and related business infringe upon the rights and interests of others or public interests is open to question. To address legal and ethical risks and harm posed by DS techniques, China has promulgated a series of laws, regulations and standards, aiming to implement the adaptable and agile governance approach, mitigate AI-related risks and ultimately ensure responsible AI development.