In the context of China strengthening its intellectual property
(IP) rights protection mechanisms, the Chinese administrative and
judicial authorities have been granting stronger protection to
different types of IP rights in specific cases. As far as trademark
protection is concerned, the China National Intellectual Property
Administration (CNIPA) and the Chinese courts have both made
meaningful decisions in protecting well-known trademarks.
To balance the legal rights and interests of rights owners and
the protection of Chinese consumers (provided through
administrative authorities' acts), the China Trademark Law sets
strict requirements to raise the threshold for initiating an
invalidation against a registered trademark.