On January 22, 2020, Josephine Palumbo, the Deputy Commissioner
of the Deceptive Marketing Practices Directorate at the Canadian
Competition Bureau (the "Bureau"), spoke
at the Canadian Institute's 26th Annual Advertising
and Marketing Law Conference. During her remarks, titled Honest Advertising in the Digital Age, Ms.
Palumbo identified the Bureau's current enforcement priorities
as they relate to advertising and marketing in the digital economy.
Among other things, these priorities include (a) influencer marketing; (b) fake online reviews; (c) dishonest information
about data privacy; and (d) dishonest price claims.
To help businesses better understand how the Competition Act (the
"Act") applies to their online
advertising and marketing practices, we are publishing a series of
four blogs discussing the enforcement priorities identified above.
In particular, each of the blogs will describe the conduct in
question, identify the provisions of the Act applicable to
