Juanita Acosta > Dentons Cardenas & Cardenas > Bogota, Colombia > Lawyer Profile

Dentons Cardenas & Cardenas
CRA. 7 NO 71-52
Juanita Acosta  photo

Work Department

Intellectual Property & Technology




Juanita is a partner in the Firm’s Intellectual Property and Technology, and Privacy and Cybersecurity practice groups. Main international legal directories have recognized her for her experience and knowledge in both TMT and IP. She has over 20 years of experience managing complex IP, Privacy, and Consumer Protection portfolios for major multinational and local companies focused on technology, retail, e-commerce, BPO, mass consumption, and transportation.

In addition to local recognition, Juanita’s experience led her to be the Regional Leader of Dentons Latin America TMT Practice Group, leading regional efforts to provide an effective and practical assessment for clients operating in different jurisdictions.

Juanita combines extensive legal knowledge with a comprehensive understanding of the TMT market and the regulatory and political factors that can influence business decisions. Specifically in technology related matters, she has a wealth of experience in traditional and disruptive technologies that support today’s digital economy. She has advised some of the world’s biggest social media, software and technology companies and has successfully handled a wide range of the most relevant data privacy cases in Colombia.

Since 2019, she is certified by the EU General Data Protection Regulation (GDPRP), a qualification granted by the International IT Governance Qualifications Board.


english and spanish


  • Committee Director for Data Privacy, ASIPI, 2018-2021
  • Colombian Association of Industrial Property (ACPI)
  • Association of Intellectual Property (ASIPI)
  • International Trademark Association (INTA)


Universidad Alicante, 2001, Master’s Degree, Industrial and Intellectual Property and Information Technologies

Universidad de los Andes, 1998, Specialist Diploma, International Contracts Regime Specialist

Universidad de los Andes, 1994, JD

Lawyer Rankings

Colombia > Intellectual property

(Leading individuals)

Juanita AcostaDentons Cardenas & Cardenas

Dentons Cardenas & Cardenas’ full-service IP practice acts for an impressive roster of international clients, with its cross-border capability standing as a key asset in multi-jurisdictional work. However, it also acts for a significant share of local companies and it notably manages worldwide IP portfolios for many of Colombia’s most recognisable brands. Department head Luz Helena Adarve handles a mix of patent and trade mark matters for major domestic and foreign clients, including Colombina, AB InBev. and Avianca. Juanita Acosta is also highly regarded for her expertise in trade marks, technology and advertising issues, among others. Senior associate Ana María Ruiz provides specialist practice support.

Colombia > TMT

(Rising stars)

Juanita AcostaDentons Cardenas & Cardenas

The TMT team at Dentons Cardenas & Cardenas is closely aligned with its IP offering, while it also demonstrates strong skill sets in data protection and privacy issues. Luz Helena Adarve heads both the IP and technology, and the privacy and cybersecurity practices, and has extensive experience in data protection and data management. Juanita Acosta is also a key contact for data protection; notably, she is the regional leader of the firm’s Latin America TMT group. Senior associate Rocío Ruíz provides support.