Lewis Cohen > Mishcon de Reya LLP > London, England > Lawyer Profile

Mishcon de Reya LLP

Work Department

Dispute Resolution - Intellectual Property


Lewis is a commercial Partner in the Intellectual Property department and specialises in commercial and IP arrangements.

Lewis works with clients from a broad range of sectors to help them to generate income from their IP and to extend their international reach through franchising, distribution, agency and licensing arrangements.

He advises on the full range of commercial, IP and media agreements including: manufacturing; services; management; sponsorship; endorsement; terms and conditions; publishing; development; assignments; and other exploitation arrangements. He also advises on the use and exploitation of IP rights.

Lewis has strong sector experience in sport; fashion, luxury and retail; media and entertainment; food services and digital, as well as the specialist agreements in these sectors. For example, in sport, Lewis advises on major sponsorships; venue hires; hospitality; catering; ticketing; broadcasting; licensing; tour and friendly match arrangements. In retail, he has advised on high-profile major endorsement arrangements; international franchising; product distribution; retail websites; and app development. In media, Lewis has advised YouTubers; film and TV distributors; publishers; and authors.

He has been named as one of the Hot 100 Lawyers by The Lawyer magazine. His insight on legal issues has been sought by, amongst others, Sky News, The Evening Standard, Sport Business, Sky Sports News and The Guardian.


Partner, Mishcon de Reya LLP; Partner, Field Fisher Waterhouse; Solicitor, Field Fisher Waterhouse; Solicitor, KLegal (now McGrigors); Solicitor, H20 Law; Trainee, Davies Arnold Cooper

Lawyer Rankings

London > Corporate and commercial > Commercial contracts

Mishcon de Reya LLP’s cross-departmental commercial practice is equally adept at handling business critical contracts and standard operational agreements at a national and cross-border level. The group is also active in advising on emerging trends including sustainability and ESG issues and NFT-related work. Lewis Cohen leads the commercial, technology, data and sports practice, which also fields data protection expert Adam Rose and sports head Simon Leaf.

London > TMT (technology, media and telecoms) > Media and entertainment (including media finance)

Mishcon de Reya LLP is home to a strong advertising-focused practice, handling matters pertaining to sponsorship, endorsements, and general advertising and marketing matters. Recently, practice head Lewis Cohen has been highly active in NFT arrangements alongside his advising relating to influencers, licensing, and collaboration. Sports head Simon Leaf comes particularly recommended for his work pertaining to broadcasters and the Advertising Standards Authority, especially on the regulatory side.

London > TMT (technology, media and telecoms) > Franchising

Well-regarded for support on international transactions by significant multi-brand franchisees, the team at Mishcon de Reya LLP regularly advises well-known hotel groups, restaurants, and retailers on a range of franchising matters. Team lead Lewis Cohen heads up the firm’s international franchising and brand extension group, advising clients on intercontinental franchising ventures. Managing associate Anne Rose advises on and drafts franchising agreements, with a particular focus on the retail and restaurant sectors. Associate Olivia Bowden is also recommended for her work on the termination and re-negotiation of franchise agreements.

London > Industry focus > Retail and consumer

(Leading individuals)

Lewis CohenMishcon de Reya LLP

Mishcon de Reya LLP‘s practice utilises its MDR Brand Management business to advise clients on all retail-related matters, with expertise spanning brand licensing work, franchise developments, commercial and strategic partnerships, IP and trade mark strategies and reputation management issues. Sally Britton and Lewis Cohen jointly lead the team. Britton is well regarded for her brand protection work and often oversees clearance, enforcement and trade mark and design filing mandates. Cohen’s expertise encompasses high-profile endorsement arrangements, international franchising issues, product distribution matters, and retail website and app developments.

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

Fielding an ‘all-star’ team with a very good practice, Mishcon de Reya LLP‘s IP offering is spearheaded by trade mark litigation and enforcement expert Jeremy Hertzog, who is known particularly for his anti-counterfeiting expertise. Within the team is also David Rose, who leads the IP disputes group; his ‘strong on detail and strategy’ approach is notable to clients, having acted in a number of high-profile cases before the UK and EU courts, including the higher UK courts and IPEC. Sally Britton is the go-to partner for brands, particularly in the retail sector, while commercial matters and transactions are the purview of Lewis Cohen, who advises on the full range of commercial IP, including media and sports agreements in relation to the use and exploitation of IP rights. Recent highlights for the team include advising several household names, including acting for Sky in a trade mark infringement case before the Court of Appeal. Criminal IP is another area of expertise for the team, leveraged through the firm’s white-collar crime practice. Cassandra Hill was promoted to the partnership in 2021 and Campbell Forsyth joined the team from Dentons in 2022.

London > Industry focus > Hospitality and leisure

The key figures in Mishcon de Reya LLP‘s hotels group are Lewis Cohen, a franchising specialist who heads up the commercial, technology, data and sport division within the firm’s innovation department, and corporate partner Andrew Rimmington, whose specialism is M&A and private equity transactions in the hotel sector. The firm has a strong track record of work on major hotel deals, advising on leases, management arrangements, mergers, joint ventures and complex finance matters.