Michael Lister > Harbottle & Lewis LLP > London, England > Lawyer Profile

Harbottle & Lewis LLP
7 Savoy Court

Work Department

Sport; Sponsorship; Advertising


Partner in the Sport and Sponsorship group and head of the firm’s Advertising practice.

A sports marketing specialist advising professional teams, governing bodies, athletes, agencies, global brands and tech companies on commercial agreements and rights exploitation.


Admitted as a Solicitor in 2009 having trained at Harbottle & Lewis; made Partner in 2017.


Law Society
European Sponsorship Association


Haydon School; Birmingham University; York College of Law


Cricket, golf, tennis and squash; ECB Level II cricket coach

Lawyer Rankings

London > TMT (technology, media and telecoms) > Brand management

(Next Generation Partners)

Michael ListerHarbottle & Lewis LLP

Harbottle & Lewis LLP combines trade mark and soft IP expertise with big-ticket advertising and sponsorship work, as well as advising on the regulatory aspects of marketing and promotions, adtech and contentious proceedings before the UK and EU Intellectual Property Offices (IPO). As head of the advertising group, Michael Lister primarily advises on the commercialisation of IP rights, sponsorship and collaborative arrangements, as well as regulatory issues. Andy Millmore is also a name to note for work in the digital media space. On the IP side, Shireen Peermohamed advises on trade mark registration, portfolio management and prosecution, while Sacha Wilson has ‘excellent, in-depth knowledge of the advertising and media buying sector‘. Senior associate Kostyantyn Lobov is likewise recommended for trade mark enforcement actions and media regulatory work. Jeremy Morton departed to Temple Bright LLP.

London > TMT (technology, media and telecoms) > Sport

(Leading individuals)

Michael ListerHarbottle & Lewis LLP

Harbottle & Lewis LLP‘s ‘very practical team’ is particularly strong on sponsorship and commercial agreements, an area in which the team acts for corporations, individuals and governing bodies, and boasts further expertise managing regulatory issues for clients. The ‘excellentMichael Lister, who primarily handles sports marketing and rights exploitation mandates, recently advised Nissan on its acquisition of the e-dams Formula E team and the subsequent sponsorship, supply and driver agreements for Nissan Formula E. Bob Mitchell, whose expertise spans commercial and regulatory sports law, recently worked with associate Sam Purkiss on a review of the EFL’s five-year broadcasting deal with Sky UK. Consultant Dalton Odendaal also serves as the general counsel at the Invictus Games Foundation.

London > TMT (technology, media and telecoms) > IT and telecoms

Recognised for its representation of rights holders in the media, sports and entertainments sectors, Harbottle & Lewis LLP‘s technology team assists with a range of commercial and venture capital transactions. Practice head Daniel Tozer regularly advises established technology companies and start-ups on the development and commercialisation of new technologies. Michael Lister focuses on the use of cutting edge technology in sport and other forms of entertainment, while Tony Littner leads the firm’s start-up and venture capital group. The practice also benefits from the addition of the ‘very practical, solution-driven‘ and ‘extremely user-friendlySacha Wilson, who joined from Bristows LLP and is ‘extremely experienced in media and advertising‘.