Mr Adam Finlay > McCann FitzGerald LLP > Dublin, Ireland > Lawyer Profile

McCann FitzGerald LLP

Work Department

Technology & Innovation, Intellectual Property, Data Protection, Freedom of Information, Commercial Contracts


Adam is a partner in the firm’s Technology & Innovation Group and advises on a wide range of information technology, intellectual property, data protection, freedom of information, confidentiality and sports law issues. He has particular expertise in relation to the protection and commercialisation of intellectual property, including drafting and negotiating assignment, licensing, collaboration, technology transfer, franchising, distribution, agency, sponsorship and naming rights agreements and advising on brand protection strategy, advertising and product placement. He is also a registered trade mark agent. On the technology side, Adam drafts and negotiates software licences, services agreements and outsourcing agreements and advises on legal issues in connection with transacting online and dealing with consumers. In the area of rights and obligations in relation to information, he regularly advises clients in the public and private sectors on data protection, freedom of information, access to information on the environment, open data and confidentiality matters.


Qualified 2007


Graduate of Trinity College Dublin LLB 2003

Lawyer Rankings

Ireland > Data privacy and data protection

(Leading individuals)

Adam FinlayMcCann FitzGerald LLP

A capable, commercial, knowledgeable practice’, McCann FitzGerald LLP has broad expertise in the data privacy space, providing assistance to clients on the processing and transfer of data as well as on responding to data subject access requests. The team is active in fast-growing areas of data privacy, such as issues related to software-as-a-service agreements, and also handles the data-related aspects of M&A transactions and corporate reorganisations. Practice head Paul Lavery acts for private and public sector clients on data protection issues, and Adam Finlay has an equally broad practice. Doug McMahon is another key figure in the team with specialist expertise in the technology space.

Ireland > Intellectual property

McCann FitzGerald LLP’s intellectual property team has expertise in both contentious and advisory IP matters. Fiona O’Beirne and Shane O’Brien specialise in litigation, handling patent and trade mark infringement claims across sectors including pharmaceuticals, consumer goods and entertainment. On the non-contentious side, Paul Lavery and Adam Finlay are highly active in assisting clients with the IP ownership of research and its commercialisation. The practice also acts alongside the firm’s corporate department to advise on the IP aspects of M&A transactions.

Ireland > Information technology

McCann FitzGerald LLP is highly active in advising on commercial transactions in the IT space, including master services agreements, software licensing and development deals. The practice’s work in this area includes handling transactions involving cutting-edge technology, such as software-as-a-service and blockchain matters, and it acts for both public and private sector clients. The team is also frequently instructed on acquisitions, disposals and joint ventures involving technology companies. Paul Lavery leads the team and is supported by Adam Finlay and Doug McMahon. Senior associate Mark Ellis is also praised by clients as ‘consistently excellent.