Ms Rita Tardiolo > Bird & Bird > Milan, Italy > Lawyer Profile

Bird & Bird
VIA BORGOGNA 8
20122 MILANO
Italy

Work Department

Intellectual Property

Position

Partner

Career

As a partner in Bird & Bird Milan-based Intellectual Property practice, Rita focuses on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law. She is also the co-head of our international sub-sector Luxury and Fashion within the Retail & Consumer group.

She assists many Consortia in several out-of-Court actions and judicial proceedings regarding the protection of the respective PDO against violation in Italy as well as in several foreign jurisdictions.
She advises marketing agencies and brands on advertising campaigns across all digital and non-digital media, including advertising campaign with a focus on green claims and greenwashing, sales promotions, loyalty programmes, prize competitions, pricing requirements and complaints before regulators such as the Italian Competition Authority (ICA) and the Italian Advertising Standards Authority. She has a considerable expertise on influencers, talents, media and production agreements.
She also advises clients on website terms and conditions, terms and conditions of sale and e-commerce requirements and on the designing of customer journeys.

She co-conceived the project NEXT® – New Generation Excellence Training, a training programme focused on soft skills for the next generation of general counsel.

Languages

Italian, English

Memberships

Rita is member of the association ChIPs – Advancing Women – Tech, Law, Policy.

Education

Education
Università degli Studi di Milano, Law Degree

Admissions
Italian Bar Association, 2002

Lawyer Rankings

Italy > Intellectual property

(Next Generation Partners)

Rita Tardiolo  – Bird & Bird

Bird & Bird stands out in the market for its expertise in IP law, with experience across tech-centric sectors including communications, life sciences, healthcare, aviation and defence, as well as energy and utilities. The team is particularly active in the retail, consumer, media, entertainment and sports sectors. Giovanni Galimberti is routinely engaged by clients for his expertise in patents, trademarks, designs, trade secrets, copyright and unfair competition, while Massimiliano Mostardini notably focuses on both litigation and non-contentious IP, IT and regulatory issues. Other key names include Arturo Leone, recognised for his knowledge of advertising issues and brand reputation, and Antonella De Gregori, whose broad practice encompasses contentious and non-contentious patent and design-related matters, especially in the chemicals and pharma sectors. Of particular note are Rita Tardiolo’s specialisation in Protected Designation of Origin (PDO), advertising and unfair competition, and Edoardo Bàrbera’s focus on trade secrets, software, trademarks and designs.

Italy > Industry focus: Luxury goods

The luxury goods-focused team at Bird & Bird assists a broad array of organisations in the luxury, fashion and retail space. The team leverages its connections with the firm’s international offices to provide expertise on multi-jurisdictional matters. Massimiliano Mostardini maintains a focus on IP litigation connected to trademarks, copyright and advertising for its luxury goods clients. Rita Tardiolo has a particular strength in advising clients on advertising campaigns in the digital and non-digital spaces. Giovanni Galimberti further complements the practice with experience in domestic and international litigation.

Italy > Industry focus: Healthcare and life sciences

Bird & Bird provide a complete service to its clients in the healthcare and life sciences sectors. It advises on IP, regulatory, transactional corporate, EU and competition, data protection and dispute resolution matters. Massimiliano Mostardini and Giovanni Galimberti head the practice, both focusing on IP matters affecting the sector including trademarks, copyright and unfair competition. Within the practice, Antonella De Gregori utilises her specialist knowledge in the pharmaceutical sector, and Claudia Ricciardi drafts and negotiates patent/know how licences and assignment agreements. Evelina Marchesoni and Mauro Turrini are also of note. In May 2023, Elisabetta Bandera and Rita Tardiolo were made partners.