Maria Luigia Franceschelli > Hogan Lovells International LLP > Milan, Italy > Lawyer Profile

Hogan Lovells International LLP
VIA SANTA MARIA ALLA PORTA 2
20123 MILAN
Italy

Work Department

IPMT - Milan

Position

Senior Associate

Career

With a doctorate in intellectual property (IP) law and a focus on fashion law at Fordham University, Maria Luigia Franceschelli has a true passion for IP and has developed a thorough understanding in managing any type of IP issues, including copyright, art and advertising ones. She simply enjoys advising consumer clients on a wide variety of IP-related matters, ranging from strategic advices on advertising and marketing issues to day-to-day assistance in negotiating, drafting and reviewing agreements involving IP rights. She has developed a thorough understanding in managing global portfolios for key Italian clients and is involved in both contentious and non-contentious matters. 

When there is an IP issue, Maria Luigia is passionate about investigating the problem from every angle to find the most effective solution, taking into account the goal of adopting business-oriented decisions. She is particularly involved in the fashion and luxury sector, working on a daily basis with leading clients in the field and assisting them with the most diverse problematics. As a matter of fact, she has been seconded to two major Italian fashion houses belonging to a world leading luxury group for more than 2 years as internal counsel, working within the IP, licensing, marketing and communication departments, and is very well aware of what clients want from their lawyers.

Graduating from the University of Milan in 2010, cum laude, after spending a semester at UC Berkeley, Maria Luigia was admitted to the Milan Bar in 2013 and then concluded her doctorate in IP at the University of Milan, with a thesis focusing on designs, trademarks and copyright. Further, Maria Luigia actively collaborates with various IP newsletters, blogs, and journals.

Languages

English, Italian

Education

Law Degree, University of Milan, 2010

Phd, University of Milan, 2013

Lawyer Rankings

Italy > Intellectual property

Hogan Lovells International LLP maintains a stellar reputation in the IP market, acting for leading clients in the telecoms, new tech, pharma and fashion sectors in patent litigation, trademark management, design portfolios, transactional IP works, copyright matters, image rights and advertising issues. Key contacts in the department include Luigi Mansani, who is recognised for his expertise in handling high-profile trademark infringement, copyright and unfair competition cases, and Giovanni Ghirardi, who advises clients on complex IP issues and litigation with cross-border implications. Noted for her knowledge of the fashion and luxury industry, Maria Luigia Franceschelli is also highly recommended. Brand counselling, anti-counterfeit actions and IP transactional works expert Maria Luce Piattelli and Alessandra Pannozzo, who regularly handles complex litigation and commercial matters relating to IP assets in the fashion and luxury, technology, media and telecoms sectors, are other key practitioners in the team.