The Real Barrier Between Grocers And Better Supply Chains

Businesses understand there's a massive opportunity to improve supply chains by gathering more data and leveraging it more holistically. Contrary to popular belief, the most significant hurdle isn't technology or talent, strategy or systems. What's holding supply chains back is a lack of trust.

Conversations at the recent FMI Supply Chain Forum underscored this reality. Opportunities mentioned at the conference included the need to improve data integrity; the desire for scorecards that serve as the single source of truth; and the development of AI-based forecasting and allocation models that drive OTIF, among many other initiatives. Industry members at the event agreed that collaboration would theoretically be an asset in all those scenarios, but they also shared reasons why pursuing closer partnership can be more complex than it might sound.